Dagens Industri were one of several news services in Sweden that wrote about Saab right throughout 2009 and the early part of 2010 as if the company had some sort of corporate plague.
Everything was bad, bad, bad, dead, dead, dead. It must have really killed these people when the transaction with Spyker actually went through.
Today they’ve managed to make right Clarksonian cocks of themselves (pardon my Francais) with an article on their site that plain-and-simple infers that the Saab 9-5 costs too much because the top-line model is more expensive than a similar Volvo S80 or ‘equivalent’ Audi (and what’s even more annoying is that they’ve referenced SU in their article).
They ask “Are customers willing to pay 55,900 kronor for the Saab 9-5 than for equivalent Volvo?” (Googletrans) and then point out a 42,800 SEK difference between the same 9-5 and an Audi (presumably an A6).
Of course, they don’t mention that the 9-5 is a brand new car, with brand new technology and handling. They don’t mention that the Volvo they’re comparing it to is several years old now. And the Audi options list – want wheels to go with your car, sir? – no mention of that, either.
Thankfully, a large number of Swedes have chimed in and given them a good serve in comments to their article. Over 200 of them as I write this.
So who’s going to buy one of these new Saab 9-5’s?
Well, this 24-year Mercedes veteran has just gone and bought two of them!!!
Stick that in your pipe and smoke it, Mr Daaaaagens Industri.
……Even though Thomas Karlstr