Late Night Snippets – Swedish Press (again) edition and sales data

I haven’t reported on Saab sales for a few months. We all knew where the trend was heading and it was never going to get any better with Saab in limbo and next-to-no inventory.
It’ll take a little while to recover, too, but given it’s a new era the sales reports are back on the agenda.
Swedish Saab sales for February 2009 were still low. That’s the story right now. But it’s just the beginning.

There were 525 Saabs sold in February 2010, which was down by 36.82% from the 831 sold in the same month last year. If you want to take something good from that figure, the total decline for 2009 was around 60%, so it could be taken that the sale of Spyker has arrested that decline a little already, though we’re measuring against a smaller base than usual.
So far in 2010, there have been 732 Saabs sold in Sweden, down by 50.87% from the 1,490 sold in the first two months of 2009.
If January was down by over 60% and February’s down by 36%, that’s a trend in the right direction. When they get stock back into showrooms and orders started for the new 9-5, things will begin to look better.
I’ve heard again from a contact in the Swedish media that there’s no Saab premiere scheduled for Sweden. He’d spoken to Eric Geers earlier in the day.
A Saab press release dated March 1 is up on the Saab Media website. It’s a re-release of the Saab 9-5 press release from last September.
OK, rant coming…… fair warning.
What in the name of all that is holy does SvD think it’s doing?
I could swear the editors there are instructing reporters to find every angle they can to try and discredit Saab.
First, check out this ‘interview’ with Jan-Ake Jonsson.
The reporter takes great care in emphasising that Spyker still has a $24million payment outstanding on Saab. They have five months to pay and multiple funding sources available, but that doesn’t seem to matter.
Here’s my question to the reporter. Do you have a home? Do you have a mortgage on that home that you’re paying off? Well, until you’ve paid off that entire mortgage in full, I’m going to regard you as financially unstable and every chance I get, I’m going to describe you that way to people I talk to.
Does that sound fair to you? You’ve might have a job and therefore the capacity to pay your mortgage? But who cares?!. You owe money and that’s all there is to it!!!
If that sounds like nonsense, then take a walk into a room full of mirrors and have a long hard look at yourself.
The good part of that piece is that Jan-Ake Jonsson gets plenty of opportunity to straighten those stupid questions out with direct answers, which he does with more respect than what I would.
Our second nomination for Stupid Article Of The Day also comes from SvD. It’s a piece focusing on the number of companies in Sweden that aren’t looking to lease Saabs right now.
Given that this has come out on a Monday morning, it would have most likely been prepared last week, maybe a day or so after the sale of Saab to Spyker, at best.
The whole emphasis of the piece is that companies have deserted Saab leasing and several of them are treading cautiously until they see what happens with the company.
Well thankyou, Captain Obvious!!!
Saab have just been through a year when the number of people who believed in their future could be counted on a payroll and in blog comments. With a few exceptions only, they’ve had a virtual war waged against them in the Swedish media. They’ve had almost zero money for advertising and marketing.
Of course their residuals are down.
But what’s the point of reporting this less than a week after the sale has been closed? What did SvD expect would have been done by now?
If they intended this report to be objective, they should have held it off until August or September. Give Saab some time to get back on their feet. Allow the sales and confidence in the brand to grow a little. Give clients some time to consider the future.
In my opinon, this whole thing reeks of a newspaper trying to get one last kick in to a company it’s been beating up on for a year now.
Give Saab a chance to get cars back on dealer lots and then customers’ driveways. Once they’ve had that chance, then go and measure what they’re doing.

Comments are closed.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.