Pete De Lorenzo from today’s AutoExtremist column:
It’s funny how it all works, isn’t it? Car companies that understand who they are and know exactly where they want to go – while staying true to their mission and never allowing themselves to lose focus – are the ones who are on an upward trajectory, attracting new customers by the day.
While the ones who are chasing rainbows – and niches they don’t belong in – are destined for a long, hot walk in the desert, lost in a swirling maelstrom of mediocrity.
He’s actually talking about Audi and BMW there, but it’s good advice for any car company.
Find what you’re good at, what your customers love – and stick to it.