WSJ coverage from the NY auto show

Dan Neil, formerly of the LA Times and now of the Wall Street Journal, has a nice fat headline claiming The Next Saab 9-3: World Exclusive First Picture!
Now, I can tell you a few things about this.
1) It’s (reportedly) Dan’s own pencil work based on him seeing the famous rendering on Victor Muller’s mobile phone. As such, it’s not “the next Saab 9-3” as Dan wrote in his headline. The sketch on Victor’s mobile phone is his idea for a new smaller Saab, one that would be a Saab 9-2, or 9-1, or 92 or 91 depending on what the naming convention will be at that time.
2) It’s not a world exclusive, either. I described the sketch, which I saw as desktop wallpaper on VM’s laptop, in a post that I wrote from Schipol airport in Amsterdam back in February:

The desktop wallpaper on Victor Muller’s laptop is his sketched idea for a new small Saab. This is the Saab 92 inspired teardrop shaped vehicle that he’s been talking about recently. Think Saab 9-X Air at the front and Saab 92/96 at the rear.

Based on that description, Jeff came up with this rough photoshop, which gelled reasonably well with what I recall seeing.
So, sorry Dan, but it was neither a 9-3 or a world exclusive. But it’s a nice Saab 93 (1950’s generation) you’ve drawn there.
The rest of the article makes for some good reading, summarising a good number of talking points with regard to Saab.

  • Manufacturing in Sweden.
  • Initial plans for the US
  • Partnership with BAIC
  • Technology sharing and breaking even

Recommended reading. Just ignore the sketch bit.

Notify of

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.