Saab 9-5 Swedish dealer launch today

My understanding is that dealerships around Sweden will today have a house full of prospective clients as they participate in a co-ordinated dealership launch of the new Saab 9-5.

They have the champagne and cakes ready, too, in order to celebrate the royal wedding that will be happening later in the day.

I received some photos from one dealer, David E in Visby. They were cutting things a little fine as their 9-5 only just came off the production line.

This was the first time I have seen and driven the car. I had high expectations, but I can honestly say: This car blew me away!

Everything was better than I imagined. The HUD was brilliant, the instrumentation was really cool and the look and feel of the knobs and switches is way better then OG 9-5.

We open @ 10.00 in the morning, @ 11.00 we will unveil the car. We’ve had a lot of customers asking us for two weeks – Has it arrived yet?

It feels really good that we could pull it off and have the car ready for the launch with less then 8hrs margin.

They had to pick it up from a ferry just after midnight, get it back to the dealership, check out that everything was working OK, then detail it ready for display at 10am this morning! I received these photos at around 4am Swedish time.

Click to enlarge the images.

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