Saab sales data for Sweden: May 2010

This is the month we’ve been waiting for…..


Yes, we’re finally in positive territory.

Saab 9-3

Saab sold 560 units of the Saab 9-3 in May 2010, which was a rise from the 390 sold in May 2009.

That’s a rise of 43.9% year on year.

9-3 sales are still 24% down for the full year to date, but that gap will close in a big hurry now. There have been 1,551 sales of the 9-3 so far this year in Sweden.

Saab 9-5

There were 141 sales of the Saab 9-5 (outgoing model) in during May, down by 16.5% from the 169 sold in the same month last year. Considering sales were typically down by 60% or more for every one of the last 12 months, 16% down for an outgoing model is a good outcome.


These are confidence sales, people. People coming back to the brand because the brand has survived.

It’s great news and worthy of a celebration. Congratulations. In fact, it’s so significant that even have written it up in positive terms.

Thanks to Johan at E24 for the Feb 2008 stat!

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