This is the month we’ve been waiting for…..
SAAB’S FIRST MONTHLY SALES RISE IN SWEDEN SINCE FEBRUARY 2008
Yes, we’re finally in positive territory.
Saab sold 560 units of the Saab 9-3 in May 2010, which was a rise from the 390 sold in May 2009.
That’s a rise of 43.9% year on year.
9-3 sales are still 24% down for the full year to date, but that gap will close in a big hurry now. There have been 1,551 sales of the 9-3 so far this year in Sweden.
There were 141 sales of the Saab 9-5 (outgoing model) in during May, down by 16.5% from the 169 sold in the same month last year. Considering sales were typically down by 60% or more for every one of the last 12 months, 16% down for an outgoing model is a good outcome.
These are confidence sales, people. People coming back to the brand because the brand has survived.
It’s great news and worthy of a celebration. Congratulations. In fact, it’s so significant that even DI.se have written it up in positive terms.
Thanks to Johan at E24 for the Feb 2008 stat!