This is the month we’ve been waiting for…..
SAAB’S FIRST MONTHLY SALES RISE IN SWEDEN SINCE FEBRUARY 2008
Yes, we’re finally in positive territory.
Saab 9-3
Saab sold 560 units of the Saab 9-3 in May 2010, which was a rise from the 390 sold in May 2009.
That’s a rise of 43.9% year on year.
9-3 sales are still 24% down for the full year to date, but that gap will close in a big hurry now. There have been 1,551 sales of the 9-3 so far this year in Sweden.
Saab 9-5
There were 141 sales of the Saab 9-5 (outgoing model) in during May, down by 16.5% from the 169 sold in the same month last year. Considering sales were typically down by 60% or more for every one of the last 12 months, 16% down for an outgoing model is a good outcome.
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These are confidence sales, people. People coming back to the brand because the brand has survived.
It’s great news and worthy of a celebration. Congratulations. In fact, it’s so significant that even DI.se have written it up in positive terms.
Thanks to Johan at E24 for the Feb 2008 stat!
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