Saab 9-5 Launch Video On YouTube

Thanks to several readers via e-mail and Dippen in comments, here’s the video available on YouTube, which is a much more accessible venue.  (The links were previously posted here.)

Kudos to all that asked questions.  They are/were very good questions and they were all pointing towards Saab as an enthusiast brand.  No other brand takes questions from their audience, to my knowledge.  Excellent!



1.  A couple of commenters noted that many of the comments were the same that JAJ and VM mentioned at the Saab Owner’s Convention in Aurora, Ohio.  They are, of course, correct right down to the video and JAJ’s comments about the verbiage about selling colors in a black-and-white video.

2.  JAJ’s comments about “heritage” and making Saab “even more unique” is still music to my ears.

3.  Interesting that JAJ mentions that the “A” luxury segment will have significant growth through 2020.  He also claims that Saab “owned” that market in the 1950’s and 1960’s.

4.  2012 is the target for the “all-new 9-3”.  That is pretty aggressive, folks.  Take into consideration that they’ve only just hired the chief designer.  Wow.

5.  VM:  He’s like a broken record thanking the enthusiast community.  I don’t think I’ll ever get tired of hearing it.  Way to go, Swade!!

6.  The 2010 Saab 9-5 spoken of as a lynch-pin of the business plan for Saab.  VM gives GM credit for realizing the mistakes of the past and allowing Saab to reclaim some Saab DNA with the Aero-X.

7.  Profitability in 2012 because the company will have three brand-new designs in the showrooms — the new 9-5 will be the oldest of the three!  VM reiterates that Saab can be profitable at a 100,000-unit volume.

8.  Victor needs to be careful how he says “flocking”.

9.  Saab and Spyker will be a “two-way street” relationship.  Both companies will help the other.  Interesting.

10.  “One of the most attractive heritages of all automotive brands.”  – Victor Muller

11.  August 16th again mentioned as the Canadian launch.

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