With dealer events apparently scheduled in the Netherlands quite soon (this weekend?) and their new Saab Challenge website now live, it seems the Dutch Saab crew are planning a Shock and Awe ad blitz in one newspaper this weekend.
Dutch newspaper Adformatie says the following (Googletrans)
Saab is back. That seems to be the message of the kick-off of the new Saab campaign. All ads in the FD of Saturday, July 3 from Saab. There is no other advertiser.
FD.nl is a Dutch daily financial paper and it seems that the ad campaign has already begun, with this popup gracing the front page right now.
I hope you Saabisti in the Netherlands have a good weekend checking out the new 9-5.
Thanks to John C for the tip!