Saab Netherlands are being a little cheeky…..
That’s a new website they’ve set up, called Saab challenges everyone. Those little squares you can see each have a different scenario in them. You click the scenario that you’d like to read and they offer a solution that most commonly involves either driving a Saab or visiting a Saab dealer.
Q: I am an Audi dealer
A: There’s a fair chance that your buiness will be slow the coming months. To find out why visit your SAAB dealer
Q: I drive a Volkwagen
A: That happens in the best of families. Speaking of Families, the 9-5 is the latest addition to the SAAB family
It’s all in Dutch, except for “I am the Stig”. It’s a must read for all who can. The rest of us will have to hope they do a version in English (or insert your appropriate language) soon.
UPDATE: Saab Belgium have similar concepts in both Dutch and French (and I apologise in advance if the one I’ve called Dutch is actually Flemish or something else specific to the region, but it has an “nl” callout in the URL).
Thanks to Jos for the tip.
Jeremy Clarkson makes a great point in a recent Top Gear column.
Simple. I wish car companies would behave a bit more like Quentin Tarantino and a bit less like Michael Bay, the slap-happy madman who foisted Armageddon on the cinema-going public.
The trouble is that, like Bay, car companies are obsessed with the big-money special effects. They think that what we want are automatic windscreen wipers and what Michael McIntyre called the “little people” in the bumpers who shriek and wail when we reverse too close to a wall…..
……I think this is an approach that should be favoured by the people behind Spyker as they wrestle with the next Saab. Since it will be bought, mainly, by architects and since architects favour a minimalist, crisp, no-nonsense approach, why not give them a modern-day incarnation of that old W123. No bells. No whistles. And please, no idiotic claims that it’s a jet fighter with an ashtray.
I don’t mean to brag, but it’s a point that I’ve made myself on the odd occasion, too.
Saab spent $25 million on advertising in 2008 and $8 million in 2009.
Hang on. They spent $8mil in 2009???? On what?
One of my favourite pieces of writing in 2010. Completely non-Saab related. I’ve never made claims at being a good writer, but I like to make sure it’s not difficult for people to come here and read what I’ve got to say.
Some of you have listened to me complain about bad writing every now and then. This piece attacks bad writing with a fine-tooth comb 🙂
I don’t think I’ve ever moralised on this site about the various ways people might choose to spend their money.
But this? Commissioned by a client? Someone, please think of the starving children!!
I’d like to extend my apologies for the disruption caused by the new comments system yesterday. I mentioned in the post that it would be a trial system and that the trial would run for a month. I think we’ll get a fair idea of how well it works within a week, however.
It does offer some features that I really like. Comment voting, for example, whereby you can self-moderate a little. Spellchecking and smilies are good, too.
What I don’t like, however, is the admin interface I have to deal with (funny how they don’t tell you about that beforehand) and it there’s no doubt that the comments section looks a lot more cluttered than it used to. In some respects, that’s inevitable when you add more functions, but still……
Thanks again for your patience. I’ll be monitoring how well this works and will look for alternative solutions in the meantime.