Saab appoint new importer for Japanese market

Sales organisations are slowly coming together (though no, there’s still no news about the Australian market – I predict Saab will have to do it themselves here.)

A press release from Saab:


Saab Automobile Appoints New Japanese Importer

  • Saab restructuring continues with appointment of new importer in Japan
  • Tokyo-based PCI Co. Ltd established specialist in premium car sales
  • Continuity of customer service in Japan is assured
  • Development of new Saab international sales organization on track

Trollhättan, Sweden: Saab Automobile is continuing to restructure its international sales organization with the appointment of a new importer for the Japanese market, PCI Co. Ltd.

Effective from 1 September, PCI will take over all marketing, sales and distribution responsibilities from General Motors Japan, following the purchase of Saab Automobile by Spyker Cars N.V. of the Netherlands five months ago.

Tokyo-based PCI is a subsidiary of VT Holding Co. Ltd, Japan’s largest privately-owned dealer group, and has been a successful specialist importer of premium cars for more than three years. PCI will be responsible for supplying and supporting a comprehensive national network of dealers, including existing Saab dealers, new outlets drawn from the VT Holding group and other candidates. During this transition period, Saab customers will still be able to get service and support from their existing dealers.

Announcing PCI’s appointment, Adrian Hallmark, Saab Automobile’s Executive Director of Sales, said: “We are delighted to welcome PCI to our organization. The company has a solid track record in the premium car sector and shares our vision for success through an absolute focus on customer service and a long term approach to business partnerships.

“The Japanese market is a key part of Saab’s representation in south-east Asia and we look forward to enjoying a long and fruitful relationship with PCI. The introductions of the 9-3X and the new 9-5 into the Japanese market in the coming months will signal the start of an exciting product offensive for Saab. This is a perfect time for PCI to be joining the new Saab organization as we forge our global future as an independent car manufacturer.”

Satoshi Aihara, President of PCI Co. Ltd, said: “We are proud to be representing such an iconic and distinctive brand as Saab. In many ways, we will be making a fresh start in the Japanese market and we look forward to working with Saab in optimizing the brand’s great sales potential.”

Comments are closed.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.