It seems things are just starting to move out the door from the ad agencies handling work from Saab GB.
A few print ads are starting to show up, which will be used to tie in with the Anything but Ordinary TV spots that should be showing up.
From Motor Torque:
Saab explains the campaign thus:
- So Swedish – Positions Saab as leaders in style and design, environmental issues and safety concerns
- So Powerful – Reinforces Saab’s pioneering use of turbocharged engines to combine both power and economy
- So Aerodynamic – Emphasises Saab’s aircraft heritage and aerodynamic expertise to increase performance and reduce fuel consumption
A series of TV, print, digital, outdoor and cinema coverage will follow, including a new 40-second TV ad sloganed: ‘So Saab – The all new 9-5, Anything but ordinary’.