Swedish Car Day 2010 – update

Swedish Car Day – hosted by the Village Auto Group, including Charles River Saab – is only just over a week away.

Date: 28-29 August 2010

Venue: Larz Anderson Auto Museum, 15 Newton St Brookline, MA



The organisers would love it if you could register your attendance at the show, so they’ve got a better idea of the numbers they’re dealing with.

The first 100 people to register get a complimentary stainless steel SCD-XI water bottle (pictured) and there are a few of these left, so please get your registration in soon.

Please sign up to the Facebook page for the event so that you can keep up to date that way, too.

On Saturday, August 28 – after the driving event (see below) but a day before the formalities on the Sunday – there’s going to be a casual reception at Charles River Saab. We’re going to be firing up the grill, shooting the breeze and having a laugh. It runs between 5pm and 7pm so please come on down and say G’day.


A week from now I’ll be in the air and on my way. I can’t wait to get to Boston – one of Saab’s oldest and biggest markets in the United States.

I’m also very excited about the chance to meet a bunch of people who visit here every day. Communicating on the front page is one thing, email is another, but there’s nothing quite like meeting people in person.

Most exciting for me, of course, is the chance to finally meet Eggs n Grits personally. He’s flying in from Tennessee. Tedjs is coming in from Ohio, too. And I know there’s a bunch of others coming in from interstate as well. It’s going to be a blast.

The full blurb from Pierre at Charles River Saab is below……….


Swedish Car Day

On Sunday, August 29 Charles River Saab, Boston Volvo Village and Volvo Village of Norwell will present the 11th Annual Swedish Car Day at the Larz Anderson Auto Museum in Brookline, Massachusetts. Since its inception in 2000, it has grown to be a destination event, drawing Swedish car enthusiasts from all of New England, the Mid-Atlantic and beyond. Typically drawing over 200 cars and several hundred spectators, Saab has maintained a substantial edge in attendance, though the Volvo crowd has grown some over the years.

A first for 2010 is the August date. In the past SCD has always been in mid October. That time of year can be spectacular in New England, but it has also been miserable at times. In light of the rain/snow/gale we had in 2009, we pleaded with the Larz Anderson for a summer date, and they worked hard to move some things around so that we could have this late August date, which we hope will bring out an even larger throng.

Having moved all the festivities indoors last year with the awful weather, we came to appreciate what a wonderful space the Larz Anderson carriage house is for a gathering. Thus, this year we will have our featured presenters indoors. Whereas last year we featured the 1968 Saab Sonett of Ralph Bockoven, this year we will feature a Volvo and its proud owner to give a talk in the museum.

We are ecstatic to announce that for the Saab faithful in attendance, we will be graced by the presence of none other Steven Wade of saabsunited.com. Many of us lived and died by his posts last year as he so brilliantly chronicled the melodrama that played out during the on-again off-again sale of Saab. Past presenters at SCD have included John Moss, Peter Maitland and Keith Hart of Saab.

Of course, we will feature new product at the event, with the big highlights being the new Saab 9-5 and the Volvo S60. We are also working hard to get a pre-production 9-4X at the show.

A new addition to Swedish Car Day weekend will take place on Saturday, August 28 when we will partner with In Control Advanced Driver Training to host a day of intense crash prevention instruction, highlighted by the use of Saab and Volvo cars. Besides the excellent In Control half-day course, which features instruction in ABS technique, steering (slalom), tailgating and emergency lane change maneuvers (think moose avoidance), we will also provide cornering technique instruction and an autocross. Sorry, insurance regulations will not permit timing!

Stay tuned to our facebook page for more information.

Notify of

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.