Saab Ad – Damn the masses

This new ad was spotted by Erich G in a magazine called Fast Company.

Saab 9-5 damn the masses

Interesting that they’ve chosen to show the car with a small spoiler on the rear. This is a Saab Accessory (part #13308277).

The text of the ad is reproduced below:

Saab 9-5 damn the masses text

I know this is going to be taken as a cue for people to cry about about the perceived lack of ‘big’ advertising and to some extent, I agree. I don’t know their strategy of if some of that ‘big’ market advertising is waiting in the wings, perhaps for more – and more varied – stock to arrive at dealerships.

What I do know, however, is that I like this ad’s text a lot more than I liked previous efforts.


Notify of

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.