I was standing around talking with Dick Lague and his sons at the LA Auto Show when Saab’s chief midsize vehicle engineer, Peter Dörrich, came up and joined us. I introduced him by name and to put his role in context, he told Dick and the boys about his relationship to the Saab 9-4x.
It was a perfect moment in time, one that we tried to catch on tape a second time around…..
It was my first time meeting Peter. He’s another one of those great Saab guys that you feel like you know just minutes after meeting him. I can tell you one thing, he’s definitely passionate about his baby, the Saab 9-4x. Peter started working for Saab in the early 1970s and as mentioned in the video, he’s been working on the Saab 9-4x since 2005, ensuring that it would indeed be a real Saab, from the ground up.
If you ever get the chance to go to a Saab event, be it a motor show, Saab Festival, or any other event, the one thing that will make an instant impression on you is how ‘flat’ the organisation is. There are no ivory towers. Everyone’s accessible. Everyone’s approachable. And everyone’s working their tail off for a common goal – the sustained success of the company.