Cardoso reports in from Spain (which was actually Saab’s fourth biggest market just a few years ago)…..
Saab Spain is doing an interesting offer in a 9-3 that they call Performance Edition. Last Saturday night, in prime time (23:00) I saw an ad in one of the biggest Spanish TV stations, Antena 3. The message was something like “sorry, you guys that have bought a new car recently…” because now you have a nice 9-3 with a very good price.
Here’s the ad… – fantastic to see some publicity in prominent places in a market like Spain.
And it’s hasta la vista from me….. plane time.