The Saab stand at LA Auto Show

Here’s a look around the Saab stand from the LA Auto Show. Neither the lighting, nor my camera technique are good enough to show how it really looks, but you’ll get the idea.

I’ve been here since eeeearly this morning, before most of the press corps rolled up, and early today there were a couple of guys from an exhibition company standing nearby and I could hear them talking about how well this was laid out, how cool it looked. They’re not wrong.

I wanted to take you for a look around and show off some of the cool features, a few of which I noticed in photos from Paris but hadn’t seen first hand.

They’ve actually had a real iceberg made for the show. It’s melting as we speak….

The “leafblower” from Paris is in the house once again, though it seems to have a deadspot where there’s little airflow and leaves are gathering there. Seeing where in the home of capitalism, I suggested they fill it with dollar bills, but that idea got caught in the deadspot ๐Ÿ™‚

Saab Leaf Blower

A new feature for LA is the massive paper airplane, which also doubles as a worktable. The pointy end can also be used to impale troublesome members of the media ๐Ÿ™‚

All of these features are elements of the video showing on the big screen at the back, behind which is the garage for the 9-4x prior to it being revealed later today.

Here’s the video:

Yann Secouet – Saab ‘Elements’ from SeventySix on Vimeo.

The cars showing on the Saab stand include a Saab 9-5 Aero, the Saab 9-3 ePower SportCombi and a Saab 9-3 Convertible. They’ll be joined later on by the Saab 9-4x.

Saab 9-3 Convertible LA

Saab 9-3 Epower

Saab 9-5 LA

Each of the cars on show has it’s own iPad with information about the car available for viewing.

Saab iPads

And finally, an arty plane’s eye view of the Saab 9-3 convertible

Saab 9-3 Conv Art


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