2010 is over. Bring on 2011!

It’s New Year’s Eve here in Australia. Personally speaking, I’ll be glad to see the back of 2010 and kick into what will surely be an incredibly interesting 2011.

Saab’s achievements in 2010 are almost too numerous to mention (but the major ones are listed in a long post at that link, just in case you want to point them out to your friends). For a company that was basically in a coma back in January, they have done amazing things and I’m sure all the management and staff around the world are enjoying their break right now.

I’m sure they’re all enjoying the prospect of a more normal year ahead, too. There is still plenty of work left to be done, but at least that work is now focused on designing and selling cars rather than just trying to breathe.

——

The highlight of 2010

There can be only one, right?

The sale of Saab to Spyker Cars back in February 2010 was the final chapter in one of the most dramatic plays any of us have ever seen. I was fortunate enough to be there and bring it to you with some live reports from Stockholm and it really was a once-in-a-lifetime opportunity. It was without doubt the biggest single story of the year.

——

SU highlights for 2010

The Saab Support Convoys were a major highlight for this website in 2010. The coverage was an absolute joy to provide and my only regret is that I didn’t get to participate in a convoy myself. Those who participated did an incredible job, an historic job. Kudos once again to the Dutchies who conceived the concept.

2010 saw my first involvement with a rally team, too. The Saabs United Historic Rally Team did a great job building two cars and getting both to the finishing line at the Midnight Sun rally in July.

There were also a number of incredible experiences that I was fortunate enough to attend and share with you.

The launch of the Saab 9-5 in Sweden, in June.

The Saab Festival in Trollhattan, where I was fortunate to meet many of you and receive the Saabs United Award from Victor Muller and Jan-Ake Jonsson. There was also the Saab Owners Club GB annual meeting in July (which included my first rides/drives in a Saab Sonett II and III – some personal highlights).

Swedish Car Day in Boston – where I not only attended a fantastic car show hosted by Charles River Saab, but also the venue for my first ever facetime with Eggs, as well as meeting Pierre, Gunnar Heinrich, Curvin O’Rielly and a whole heap more of you lads and ladies (same goes with the Festival and GB trips, too).

The LA Auto Show in November, with the world debut of the Saab 9-4x.

I have been one extremely fortunate guy in 2010. Ok, I worked hard to be this fortunate, but I’m very fortunate nonetheless.

——

Hopes for 2011

Sales, of course. The ultimate goal is the security of Saab Automobile and the freedom that such security provides to build absolutely awesome cars. The key to that security is sales. They’re picking up well in several markets but plenty of work is needed in others.

Marketing – it ties in with sales, but it’s a world of its own that needs to grow and become more distinctive and LOUD in 2011.

Vehicles – there should be an upgrade, however mild, to the Saab 9-3 in 2011. We’ll hopefully get some improvements to the Saab 9-5 sedan. More important, perhaps, is the sales launch of the Saab 9-5 wagon and the Saab 9-4x. One will be crucial in Europe and the other a major bonus for the North American market.

Distribution – Saab got vehicles selling in 51 markets in 2010 – an amazing feat. More markets should come into play in 2011, including China, Russia and a humble little Australia/NZ.

I also hope more than anything that YOU continue to enjoy your connection with Saab Automobile. I hope you get to experience new cars, and if you haven’t had much experience with the cars that made Saab’s name – their heritage – then I really hope you get to do that, too.

——

Thankyou…

I want to thank the wonderful people at Saab Automobile and their offices around the world for being so generous to me in 2010. Your willingness to engage with your customers is a real ray of sunshine and I hope it continues to build in 2011 and beyond.

I also want to thank all of the people I’ve met during 2010 in various places around the world, all of whom have been incredibly open and hospitable towards my wife and I.

To Eggs and Lance Cole, who have helped me out with covering news and topics of interest this year – you always have my gratitude. Same to a number of commenters (I think you know who you are) who help preserve a level of sanity in the peanut gallery.

The unofficial Saabs United board is a group whose identity is at Stig-status. Their collective wisdom and encouragement got me through this year as in years past and gents, you are the best.

I also want to thank the various companies who sponsor Saabs United – Hirsch Performance, State of Nine, Elkparts, MobilForum Dresden, Saab USA Parts and Maptun. I’ve been fortunate in that I’ve had long-term supporters who have always been interested in the development of the site and the services they provide to Saab owners like you.

And of course, last but definitely not least, I want to thank you, the people who come to this website, read its considered and considerable content covering the news and the vehicles that interest us all so much. Many of you have contributed stories to the site yourselves.

Your support of this website is what makes it possible to keep coming back to do it everyday.

Have a wonderful 2011!!

Griffin Up!

Notify of
pekko
Guest
pekko

new year for swade and best success for saab automobile during 2011 and beyond.

BJ
Guest
BJ

http://www.tv2underholdning.no/broom/blir-dette-aarets-bil-2010-3376951.html

Lets try to at least beat the Audi A7 on Broom (Norwegian car show and internet magazine) poll car of the year. 🙂

Thilo
Guest

Done.

Tomas TL1000R
Guest
Tomas TL1000R

Done!

Thilo
Guest

Now on second place after the Alfa 🙂

Henrik
Guest
Henrik

Done! Happy new year everybody at SU!

ivo 71
Guest
ivo 71

Done.

benrp
Guest
benrp

Done!

Oistein
Guest
Oistein

Done, and now we are leading by 18%

RS
Guest
RS

Alfa still holds the lead by 1%. Are we going to let them win?
(I recomend refreshing the page) 😉

BJ
Guest
BJ

Behind the alfa again. If you block using cookies in your web-browser you can vote several times, maybe 50 or so before they stop you. Then you must wait a few hours until you can vote again.

If you use google chrome:
http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

If you use firefox:
http://support.mozilla.com/en-US/kb/Blocking%20cookies

If you use IE:
http://windows.microsoft.com/en-US/windows-vista/Block-or-allow-cookies

Tedjs
Guest

Happy New Year Steve – good meeting you this year. 🙂

Thilo
Guest

Best wishes for the new year to Swade and your family!

Best wishes for the new year to all here at Saabsunited!

Best wishes for the new year to the new and independent Saab!

Thilo

Ted Y
Guest

Thanks for being such a strong focal point, bringing Saab fans around the world together. Let’s hope the word about Saab gets out and the dealer network gets up and running full force. Looking forward to a great 2011.

Bejaks
Guest
Bejaks

Happy New Year everyone!

kirk
Guest
kirk

Happy new year to all, best of wishes to Saab and Swade, always appreciate your hard work.
2010 was the year where Saab set a new foundation, 2011 will be the year of Saab’s revival.

Allen
Guest
Allen

I was watching the Closer on Fox and there was an ad for Saab. First one that I have seen on National TV.
Good Luck Saab.

Jörgen Trued
Guest
Jörgen Trued

Happy New Year to all friends and supporters of SaabsUnited Historic Rally Team around the globe small and big sponsors!

Smithy
Guest

Oh yeah – bring it on!

Superdupersaab
Guest
Superdupersaab

Thank you Swade for this wonderous SAAB blog. I am excited for SAAB’s future although I have to say there is still alot to be desired about the lack there of a solid dealer network (still) in the U.S. I live for the day when I can goto a stand along SAAB dealer and have a real SAAB lover (or someone trained to sell a SAAB) sell me a new 9-3 or 9-5 and not some two bit, uneducated, and unknowledgeable GMC, Cadillac, or Chevy greasy salesman because that is what I experienced when I test drove the 2010 9-5… Read more »

Ying
Guest
Ying

HAPPY NEW YEAR SAABERS!

glentress
Guest
glentress

Happy new year Swade.i have been hooked on saab since i was 10 when i spotted a 96 thirty years ago and i have been in love with the brand ever since.then i discovered su in late 2009 when the probs were starting and i would just like to thank you for every thing you have done to help save the saab…great work..all the best for 2011.

Curvin O'Rielly
Guest
Curvin O'Rielly

Best wishes for a happy, healthy, prosperous New Year to all!

Quijote
Guest
Quijote

May 2011 bring happiness, health and success to the Saabs United community!!!

SaabKen
Guest
SaabKen

2010 was a momentous year for SAAB & SPYKER. Happy 2011 to the worldwide Saab-Spyker communities.

And to Swade and his family.

SaabsUnited Up !!!

GerritN
Guest
GerritN

The bubbly has been finished, quiet is returning to the house.
Happy New Year!
Best wishes for 2011!

And keep in mind: we all like to drive our cars, not all for the same reasons. Although we carry Saab in a warm spot in our hearts, that doesn’t mean that all the non-Saabers have no right of existence. Let’s show enthusiasm and positivism for Saab in 2011, but also tolerance and gentleman-like behaviour towards non-Saabers.
Peace to all!

(sounds like a guy who just bought a Porsche….. 🙂 – SW)

Me
Guest
Me

Sorry but any non-Saab-driving-car-owner will suffer Thor’s revenge. 😉
Happy new year.

Oistein
Guest
Oistein

Happy New Year everybody!
Think – now it’s only a couple of months to the Geneva exibition and we can see the new 9-5 SC in metal. Wow I’m exicited about that. I hope also Swade that you soon can give us photos of the new car and some inside info about gadgets etc……

Tompa
Guest
Tompa

HAPPY NEW YEAR MATES!

Here´s to a magical 2011!

Cheers and Griffin UP!/ Tom

JH
Guest
JH

Happy New Year to Swade and everyone else here on Saabs United! 😀
Let 2011 be the year when Saab strikes back and shows its worth!

Paddan
Guest
Paddan

All the best to you, Swade, and the rest of the Saab family for a fantastic 2011!

Pedro
Guest
Pedro

1st of all, a big thank you to Swade for the website. Your passion for the brand is amazing. 2nd, let me wish for sales and for SAAB’s business plan goals to be achieved and if possible surpassed. 3rd, I saw my 1st new 9-5 last night in Lisbon. It was 3AM and I was riding on the passenger side of my friend’s car, so I barely had time to turn my neck to take a look. It struck me that it did not look like a 5m-long vehicle: it is big (physically) but it doesn’t look huge or bloated.… Read more »

Tompa
Guest
Tompa

Pedro… When you get to see the new 9-5 in daylight I promise you that you are in for a treat! 🙂
The design indeed is remarkable and it does not look or feel like a 5 meter + vehicle… atleast not when driving it or seeing it out and about.

Cheers/Tom

Daniel Bentzer
Guest
Daniel Bentzer

A most VERY Happy New Year to all of you guys out there in the SaabsUnited community!!!
2011. Bring it on.. It will be fantastic in many ways for us Saab Enthusiasts, but VERY hard for me, since i have 2 1/2 years left on my 2010 9-5 GriffinSport Wagon, and here will the NG 9-5 come along… Well, It´s just like the beer I guess;) :):)
Worth Waiting for:)!!

Take care and be well all of you out there;)
/Daniel

ARUK
Guest
ARUK

Best wishes and a very happy and prosperous New Year to Swade and all at SU and Saab!

MitchbSC
Guest
MitchbSC

Happy New Year!

FYI. SCNA has been running TV ads during college football games this weekend in the U.S. Saw one during the Rose Bowl earlier this evening. Saw one last night during the Chik-Fil-A Bowl. The 9-5 is the featured product.

Ruben
Guest
Ruben

I wish you all a great 2011, with lots and lots of Saab happyness.
@ Swade: if someone could run for president of the world, it should be you!

o
Guest
o

+1

Markac
Guest
Markac

Agreed Swade. 2010 was far from good especially in my business. 2011 is anyone’s guess, but hopefully will be a big improvement.

Happy New Year folks!

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