If you’re in the US and you’ve been contemplating getting a new Saab, you might get the opportunity you’ve been waiting for in the week between Christmas and New Years.
A handful of Saab dealers will be participating in this event, all of them making stock available for New Salem Saab in Albany, NY, a long term friend of SU.
I hope to bring you some more details in the next few days, but here’s a sample of what’s going to be available:
2010 9-3 Sports sedan, 4 cyl turbo, 6sp manual trans, no sunroof, black exterior and black leather interior. Sale priced for current Saab owners at $22,750.
There’ll be around 70 or more 2010 models available at these sort of knockdown prices and thanks to Darryl Carl at New Salem Saab we’ll be following the campaign to see how it goes.
The Truth or Dare ads have been prepared, including radio and TV versions, and they’ll be going strong, starting from today.
In essence, we’ve seen this campaign develop right from the get-go with those Truth or Dare ads and next week will be the big test. It’ll be great to watch the process.
This isn’t just an observation exercise, though. It’s a sales event and there are incredibly good cars going at prices that represent amazing value.
As I said at the start, if you’ve been on the fringe of picking up a new Saab for a little while now, you won’t get a better opportunity to bag a big deal than this.
Under $23K for a brand new 9-3 is exceptional value by any measure.