Is it OK for me to start this off with a mini-rant? It’s my site – of course it is!
What the heck is a design-focused website doing when it’s got an entire screen width at its disposal, yet chooses to actually publish its articles in a column about 180 pixels wide, and in a teeny tiny font? Design’s supposed to be functional, yes?
Anyway, the so-hip-I-don’t-get-it website called Wallpaper* spoke briefly with Jason Castriota, Saab’s head of design.
Some bits (actually, around half of it)
What’s your design vision for Saab?
I’m after that ‘jet on the road aesthetic’. I want to recuperate Saab’s aeronautical roots including that double teardrop shape from its fantastic history that has been diluted in recent years. But it will be done with a thoroughly modern take. Saab has good rivals so we need to do something very distinctive.
So what can we expect from Saab next?
At the LA show this year you’ll see the production 9-4X based on the 2008 concept, followed by the 9-5 wagon in 2011 plus a new concept from me in the same year before the production 9-3 arrives in 2012. It’s a tight timeline to get that 9-3 right! Afterwards my next homework assignment is a new small Saab.
A word about that schedule, if I may.
There will be a very strong temptation for people to see this concept car early next year and take it as being a conceptual version of the new smaller Saab (referred to often as 92).
My understanding is that this isn’t the case at all.
The concept car that Saab Design is working on (to be shown at Geneva 2011) is pure concept. A design statement. It’ll be the bookend to the Aero X concept from 2006. Elements from this car will be used on Saabs that follow, but there won’t be a Saab that follows that looks just like this concept car.
That’s my understanding.