This wasn’t really expected until next year, but as things tend to do at the moment, it came out while I was sleeping 🙂
It’s great news because it opens the door for Saab in China once again, but inroads will be small to begin with as the real benefits from being in China come when you can manufacture there.
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Saab Automobile to team up with CATC for China import
- Saab sets up its own organization in China
- Saab Automobile and CATC agree in principal on import deal for Saab cars and parts for Chinese market
- Beijing-based CATC established operator in Chinese automotive sector
- Major step to establish Saab brand in China as expansion of Saab sales operations continues
Trollhättan, Sweden: Saab Automobile today announced a major step in the expansion of its sales operations by announcing a planned agreement with China Automobile Trading Co. LTD (CATC) regarding the import of Saab vehicles and spare parts for the Chinese market. By signing a memorandum of understanding (MOU) with CATC, Saab re-establishes a firm footing for the brand in the largest car market in the world.
Beijing-based CATC is a government-owned company with many years’ experience in the automotive business and will play an important role in the new Saab organisation in China. Under the MOU, CATC will, on behalf of Saab, assume responsibility of the import of Saab cars and parts to China. A contract sealing the agreement is expected to be signed in the first quarter of 2011, with official sales starting in July 2011.
CATC will serve as an official service provider to Saab China, a sales company that will be established in the coming period. Saab China will eventually take over all distribution and after sales responsibilities in China from Shanghai GM, thus far responsible for Saab sales in China. Saab China will maintain a dealer network that is initially set to comprise around ten dealers.
Announcing the agreement, Saab Automobile CEO Jan Åke Jonsson said: “This agreement is vital for Saab, as it will be the foundation to develop a stronger presence in what is now the largest car market in the world. I am confident that CATC will prove to be the perfect partner for us as we revamp our sales activities in the Chinese market.
“Saab sees strong sales potential in China and we are confident that our product offering will be attractive to both existing and new customers in the market. We look forward to re-establishing the Saab brand in China next year with exciting new products like the new 9-5 Sedan and the 9-4X crossover vehicle.”
Great news – hope there will be some sales.
Is there a possibility to check car registrations ?
Great news, rather important to have a channel to get cars on the chinese market.
As a result the Spyker shares went up 22% on the stock exchange here in Holland !
good news indeed!! I hope we have someone from China who can inform us at SU about sales figures and local saab-news:)
“in principal”? Is this the actual press release???
The bits at the start in italics were added by me.
The rest is the press release that was issued by Saab (at media.saab.com)
media.saab.com has a new main page.
If this is a peek of the “new” on-line corporate identity for Saab, then they get my both thumbs up.
BTW, on Windows XP the font looks quite crappy compared to Linux, didn’t know that old XP had no font anti-aliasing. (Firefox 3.6.13 on both OS’s)
Me, XP has ClearType. But it is turned off by default.
http://www.microsoft.com/typography/cleartype/tuner/step1.aspx
Thanks Rune, I’ll check it later.
Is this the first peek from the SDL?
BTW, I had to void my cache to get the new site loaded.
So, funnily enough, there are obviously a few differences between the Saab version and the Spyker version of the release.
Ivo
Hopefully we are yet to understand the importance of this deal. Are there anyone with knowledge of the chinese car market that could provide some info on how Saab is regarded and known in China?
Well done JÅJ and VM!
Glad to hear that it involves sales only and not production. Production inevitably involves joint partnerships and technology sharing. As foreign wind turbine and bullet train manufacturers have learned, when that happens, the sales gained come at the cost of (very rapidly) incubating one’s own global competitors.
Having said that, the Chinese car market is hot, and there are plenty of prospective urban buyers for a brand that has quality and style. The roomier 9-5 should fit nicely since executive cars in East Asian markets are often chauffeur-driven, with the owner sitting in back.
Every company in China is in some way connected to the communist party.
But this is an extream..a state owned company from Beijing..my godness..
Yeah, I also wonder what’s behind the choice and why BAIC wasn’t chosen for further cooperation…
U-oh, The Chinese Saab fans are not thrilled by this news.
As Daniel pointed out, this is a really clunky state-run company. i,e in some sense they are ‘above’ competition, so they don’t care much about their service.
They are generally regarded as being very in-efficient and crap at customer service with a high mark up.
They are also importers of Jeep/Crysler/ Mitsubishi/Opel(?) right now, are they going to have a 5 brand show room? Yuck.
We’ll have to wait and see.
Great News!
As far as I am concerned the chinese market could be even more important for Saab than the russian market. The German car export figures are growing more and more based on this country so it is crucial for Saab´s sutainable future. I am already anxious to read the future news on SU regarding the Chinese sales.
Regards