FINAL CHANCE FOR VOTING, WHICH CLOSES AT 7PM AUSSIE DST TODAY.
IF YOU HAVEN’T VOTED YET, NOW’S THE TIME. AND PLEASE PASS THE WORD ALONG TO GET AS MANY PEOPLE VOTING AS POSSIBLE.
It’s time to vote for the winners of the Saab (unofficial) ad competition. If you haven’t read it yet, please check out the background information on the selection of these finalists. If you have read it, then it’s time to review the finalists and select your winner.
You get one vote and one vote only, so make your selection carefully and vote for your favourite. Prizes will be awarded for first, second and third place.
Here are your finalists. Click to enlarge. The poll is below.
#1 – Beauty comes from the inside. Why settle for that? – The only series selected. View at Flickr.
#2 – With great power comes great responsibility – showing Saab’s new low-emissions TTiD Saab 9-3 range. View at Flickr.
#3 – The relentless pursuit of…. common sense – part of a series cleverly using slogans from other companies to highlight Saab strengths. View at Flickr.
#4 – Regular 9-5 getting you down? You need ours – a clever play on words and a good story as well. View at Flickr.
#5 – People who drive a Saab usually buy one…. and a second… and a third – how many times have we said this? And the pictures bring it to life. View at Flickr.
#6 – The latest addition to great Scandinavian design – ties in to the idea of Saab being Scandinavian as a brand emphasis. View at Flickr.
#7 – Unusual – one of a group of 7, all of which were judged individually and all of which were quite clever. View at Flickr.
#8 – Less = Moore – Execution needs tidying up, but the judges liked the story, which had a Saab Vs likeness. View at Flickr.
#9 – Logic will get you from A to B – Simple, clean with an engaging line of thought. View at Flickr.
#10 – Love at first sight isn’t everything – a good educational ad stating some facts about the product. View at Flickr.
#11 – It’s all in the details – again, representing a series of similar ads that stood well on their own. View at Flickr.
#12 – Omnipresent – representing a series of 4 ads that stood well on their own. View at Flickr.
#13 – Four seasons, Four wheels, Four elements, Four letters – The only one without a true car image but a great layout and narrative. Interestingly, the judges preferred this earlier layout to an updated one. View at Flickr.
You have your finalists. The poll will remain for two days. Please cast your vote and pass this link on to all of your Saab friends so they can place a vote as well.
Saab (unofficial) ad competition
- With great power comes great responsibility (9%, 117 Votes)
- UnUsual (7%, 93 Votes)
- The relentless pursuit of... common sense (3%, 40 Votes)
- Regular 9-5 getting you down? (10%, 142 Votes)
- People who test drive a Saab usually buy one... (19%, 254 Votes)
- Omnipresent (2%, 31 Votes)
- Love at first sight isn't everything (2%, 32 Votes)
- Logic will get you from A to B (5%, 66 Votes)
- Less = Moore (2%, 31 Votes)
- It's in the details (4%, 53 Votes)
- Great Scandinavian design (7%, 101 Votes)
- Four seasons, Four wheels, Four Elements, Four letters (25%, 347 Votes)
- Beauty comes from the inside.... (5%, 67 Votes)
Total Voters: 1,369