Saab ad competition – vote for your winner!

FINAL CHANCE FOR VOTING, WHICH CLOSES AT 7PM AUSSIE DST TODAY.

IF YOU HAVEN’T VOTED YET, NOW’S THE TIME. AND PLEASE PASS THE WORD ALONG TO GET AS MANY PEOPLE VOTING AS POSSIBLE.

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It’s time to vote for the winners of the Saab (unofficial) ad competition. If you haven’t read it yet, please check out the background information on the selection of these finalists. If you have read it, then it’s time to review the finalists and select your winner.

You get one vote and one vote only, so make your selection carefully and vote for your favourite. Prizes will be awarded for first, second and third place.

Here are your finalists. Click to enlarge. The poll is below.

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#1 – Beauty comes from the inside. Why settle for that? – The only series selected. View at Flickr.

#2 – With great power comes great responsibility – showing Saab’s new low-emissions TTiD Saab 9-3 range. View at Flickr.

#3 – The relentless pursuit of…. common sense – part of a series cleverly using slogans from other companies to highlight Saab strengths. View at Flickr.

#4 – Regular 9-5 getting you down? You need ours – a clever play on words and a good story as well. View at Flickr.

#5 – People who drive a Saab usually buy one…. and a second… and a third – how many times have we said this? And the pictures bring it to life. View at Flickr.

#6 – The latest addition to great Scandinavian design – ties in to the idea of Saab being Scandinavian as a brand emphasis. View at Flickr.

#7 – Unusual – one of a group of 7, all of which were judged individually and all of which were quite clever. View at Flickr.

#8 – Less = Moore – Execution needs tidying up, but the judges liked the story, which had a Saab Vs likeness. View at Flickr.

#9 – Logic will get you from A to B – Simple, clean with an engaging line of thought. View at Flickr.

#10 – Love at first sight isn’t everything – a good educational ad stating some facts about the product. View at Flickr.

#11 – It’s all in the details – again, representing a series of similar ads that stood well on their own. View at Flickr.

#12 – Omnipresent – representing a series of 4 ads that stood well on their own. View at Flickr.

#13 – Four seasons, Four wheels, Four elements, Four letters – The only one without a true car image but a great layout and narrative. Interestingly, the judges preferred this earlier layout to an updated one. View at Flickr.

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The poll

You have your finalists. The poll will remain for two days. Please cast your vote and pass this link on to all of your Saab friends so they can place a vote as well.

Saab (unofficial) ad competition

  • With great power comes great responsibility (9%, 117 Votes)
  • UnUsual (7%, 93 Votes)
  • The relentless pursuit of... common sense (3%, 40 Votes)
  • Regular 9-5 getting you down? (10%, 142 Votes)
  • People who test drive a Saab usually buy one... (19%, 254 Votes)
  • Omnipresent (2%, 31 Votes)
  • Love at first sight isn't everything (2%, 32 Votes)
  • Logic will get you from A to B (5%, 66 Votes)
  • Less = Moore (2%, 31 Votes)
  • It's in the details (4%, 53 Votes)
  • Great Scandinavian design (7%, 101 Votes)
  • Four seasons, Four wheels, Four Elements, Four letters (25%, 347 Votes)
  • Beauty comes from the inside.... (5%, 67 Votes)

Total Voters: 1,369

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Adress
Guest
Adress

That is very interesting indeed…. if this ad was really going to be used by SAAB I guess these are the people who should vote!

Tilley
Guest
Tilley

Very difficult to choose just one. I had narrowed them down to three (difficult in itself) but then to choose just one?! Anyway, it’s done and my apologies to the other two that didn’t (couldn’t) get my vote.

Excellent job everyone!

Jörgen Trued - SUHRT
Guest
Jörgen Trued - SUHRT

Victor Muller was interviewed last night by http://www.tv4.se
Judge for Your self. The Cut in the internet is not the complete interview that one was aired at 18:55 but was cut down at the 22:20 Economy news.
I can not write the words that was said…….. (there might be children reading this site)

Rune
Guest
Rune
TV4’s report on VM putting up Spyker’s factory as collateral A quick stab at a recap: The Dutch association for stock owners says that VM did not properly inform Spyker’s stock owners properly when he used the factory as collateral for a loan to his personal company while putting together enough money to buy Saab. VM states that it was all in the financial report presented to the shareholders. TV4’s reporter retorts (more or less) “it is difficult to read” to which VM replied “This is a waste of my time. Complete …”. The story also mentioned that the association… Read more »
RS
Guest
RS

At least no one can argue that there is lack of emotion at the top of SAAB anymore 😉

VM could probably use a little vacation. We need VM to be fully charged, and he has really earned some R&R now

I agree. He should spend a relaxing xmas and even take a week off at the beginning of next year to go skiing. In the meantime Saab could hire this guy to take calls and handle investor relations 🙂

GerritN
Guest
GerritN
“the Dutch association for stock owners” HAS been on a crusade against VM for years now. The bottom line is that entrepreneurs are just not liked in The Netherlands. Moreover, anyone who is successful in The Netherlands is not liked, especially if that person seems to make a lot of money. Everything that VM has done he has done above the table, for everyone to see. His recent financial constructions have been creative, but not illegal. The people investing in Spyker (Spyker/Saab) are not complaining. This all made the Dutch association for stock owners very, very frustrated and they seem… Read more »
Lizzie
Guest
Lizzie

Tough choice…but I liked the 9-5 pitch so I went for #4.

Kikaluka
Guest
Kikaluka

I made #10 and totally agree it needs a good copywriter and art director. But I’m happy to find that this version shows the potential. Thanks!

aZuL2001
Guest
aZuL2001

You get one vote and one vote only,

That didn’t stop us at the autoblog poll just a few days ago 😉

Congratz to these finalists.

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