You know from comments in the last week or so that some Saab dealers are doing it tough. That goes worldwide, but particularly for some in the USA.
Darryl Carl is the dealer principal at New Salem Saab in Albany, New York, and many of you would have seen several lengthy contributions from Darryl in comments. In one comment, he mentioned the questions that he (still) gets asked more often than he’d like. As a result, he’s put the following flyer together to send out to clients and anyone else who he thinks might benefit from it.
I think it’s a great piece of initiative, covering off the basics of Saab’s sale, independence and the ongoing nature of the business. It’s a three-panel pamphlet addresses the five common questions he hears from clients and others.
Click to enlarge.
The front (would be folded in half)
The inside (when opened fully)
And the back (again, would be folded in half)
They’ve also made a series of individual flyers, with one question showing on each….
My thanks to Darryl for sending these on and allowing me to share them on site. As mentioned, I think it’s a great initiative. It’s good to have something that you can put in people’s hands to reinforce a conversation.
Just another small piece of the puzzle.