I don’t know about you, but I think this is welcome news:
Stockholm Design Lab’s mission to update the Saab’s graphic identity.
As Media Day earlier on Friday told the Stockholm Design Lab forced to lay off staff after a tough year. The Office can now present a victory – then Stockhom Design Lab rakes in prestige customer Saab.
– Saab went out in one pitch after the summer and we won. It is a very interesting assignment, “said Stockholm Design Lab’s founder and CEO Bjorn Kusoffsky to Dagensmedia.se.
What will you do for Saab?
– The mission is very fresh and we’re just formulating it. We are in an initial phase, but Saab will be after a pretty tough time launching new models.
I assume this engagement has to do with brand elements like photography and the nature of graphic presentation. When I first started blogging about Saab they had really cool visuals. The photography seemed to be a bit more stylish with lots of white backgrounds and dynamic angles.
Things have got a bit more generic in the last few years before the Saab sale, presumably due to lower budgets and less commitment from the former owners. Saab made lemonade out of the lemons they were given (the exemplary Saab auto show stand, for instance), but parts of their presentations have lacked a certain element of excitement.
I think a good spring clean will do wonders, especially with new websites coming and new markets to enter.