Sales numbers for the United States were circulated while I was sleeping and as forewarned (before I started sleeping), a mountainous workload remains for the people at Saab Cars North America.
There were 1,127 vehicles delivered in September 2010 in the US.
There were 741 vehicles delivered in October 2010 in the US.
November 2010 saw 397 vehicles delivered in the United States. I mentioned the numbers from September and October just in case SCNA were tempted to rest on the fact that 397 vehicles actually represents a rise on the 371 vehicles sold in the same month last year.
While it’s a year-on-year rise, the fall over the last few months is clearly evident. One now has to wonder how many service loaners were ‘delivered’ into dealer carparks a few months ago.
Something needs to happen in the US.
I don’t know exactly which part of the operation/strategy is playing the part of the boat anchor right now, but whatever it is, they need to blow it up and get some real-world awareness out there.
Saab have genuinely good offerings for sale at the moment but they’re just not getting the interest they need. I’ve heard from one dealer who’s not getting bites on 2010 Saab 9-5s despite having almost five-figure incentives on the vehicle.
A 2010 Saab 9-5 V6 Aero for around $40K does not represent a value problem. This is one cracker of a vehicle. There is a visibility and perception problem out there and there’s a massive challenge ahead to change it.
We’re getting to a point where “in progress” and “we’re aware” just aren’t cutting it anymore. Hugh W reported in comments today that Manhattan is now without a centrally close Saab dealer because Parkfield Saab just closed its doors. How long can stuff like this keep happening?
Sweden need to make sure they offer good vehicle configurations (no green-screen radios) and the US guys need to price and market them effectively.
What was one of Bob Sinclair’s rules? Make people believe they’re getting a car that’s worth more than what they paid? Equip it, price it and market it.
Sorry. Had to vent. I’ve met too many great dealers in the US who are still hurting.