Last month I shared some student designs from the Umea Institute of Design, which were done with Saab in mind, mixing the Saab brand along with the values of several other noted brands.
The illustration below is from another student designer from Umea, however it wasn’t amongst those covered in the earlier entry and from what I can tell, isn’t part of the ‘mixed brands’ project.
This car was designed by a student named Yungho Jung as a Saab for the year 2025. The aim is to prove that cars can be made safer for pedestrians without being boring to look at (regulations are standardising the proportions of many vehicles in the name of pedestrian safety).
The main theme of the project is safety, as Yungho noticed that most of accidents occur due to carelessness of drivers or speeding. The body of this Saab is made of a flexible composite and can change its shape, absorbing impacts to reduce damage.
Of course, Saab historians will remember that Saab pioneered flexible, impact absorbing bumpers in the early 1970s. This concept combines that idea and modern materials to bring the concept to the whole vehicle.
And whilst we’re talking student designs, this is a short animation from one of the Umea students, Travis Vanietti, who designed a Saab combined with brand values from Swedish retailer, H&M.