Never say I don’t give credit where it’s due. Well, kind of due.
I slammed a fair proportion of the Swedish press earlier this week after DI.se and other agencies ran a speculative story that I felt was totally unnecessary and damaging to Saab.
It’s good to see them recording sales information today, even if it’s light on highlights. They also include an acknowledgement that Jan-Ake Jonsson refuted their story from earlier in the week.
Saab climbs in car sales
Updated 2010-12-01 12:20
Volvo tops new car sales in Sweden with 4960 cars sold, but also Saab gears up.
In November, car sales were up by 33 percent compared to the same month last year. Overall, it was sold 26 750 new cars, new figures show from Bil Sweden.
Saab sold during the month 1120 cars in Sweden. Most of the cars was the Model 9-3. Saab model is the fourth best selling car in November and the ninth best selling car model in years……
……On Monday published the German magazine Focus an article which claimed that Saab will not succeed in meeting its goals for 2010 to sell 30000-35000 cars this year. This rejected the CEO Jan Ake Jonsson as “pure speculation” and held that the forecast for 2010 is still valid.
It’s good to see some other publications covering Saab’s sales rise as well.
In November, newly registered 1119 Saab Cars. There is an increase of 86.2 percent over the same month last year 2009, according to industry organization Bil Sweden.
Saab Automobile applaud course, the rising sales.
– Incredibly gratifying and encouraging for us. These numbers give us the incentive we needed, “says communications manager Hans-Jörgen Brandt said.
He expects a good sale also in December.
– We are going into next year with good momentum.
It’s good to see Saab Sweden’s hard work paying off.
A word of caution, though. Sweden is Saab’s home market and they’ve advertised quite effectively there, even through all this adversity. There’s a natural curiosity and knowledge that Saab are alive and building cars.
Saab’s other key markets lack this level of awareness. I’m not sure what the UK’s going to bring in terms of sales, but I do fear for the US numbers.
There’s plenty of work still to be done.