Golfhunter has hunted down a vintage Saab ad – from Australia!
By the look of the seats in the car, it looks like it might have been made in 1979 or 1980, when the Saab 900 was brand new to these shores.
As an Aussie, this made me laugh. So much fun in a cultural cringe sort of way. I would have been around 10 years old when this was made and back then, I don’t think you had to venture too far out of town to find a bloke like this one.
If the humour didn’t translate too well, the ad is emphasising that the car’s full of features, many of which the farmer wouldn’t have thought to use or wouldn’t need to use. In essence, the Swedes built too much into this car.
It’s also interesting to see that Saab made specific ads for Australia back then, too. That’s something I can’t imagine them doing now.