Broom has been described to me as being like Norway’s version of Top Gear.
I wrote about their Car Of The Year poll here at SU some time ago and it seems the interest of Saab fans in the poll has led to a positive result for Saab.
Now that the vote is over, many thousands of votes are recorded and we have a clear winner: Namely, the Saab 9-5!
There are two good outcomes from this poll.
First, they’ve written some genuinely complimentary words about the Saab 9-5 in their text about the poll.
Second, they’ve accepted the fact that fans of the prominent brands in the poll have spoken. The Saab 9-5 won with 42% of the vote and the Alfa Romeo Giulietta came in second with 26% of the vote. Both cars seem to have attracted their fans to the poll, a fact that Broom see as solid support for the vehicles.
– We have seen that Saab fans have mobilized powerful, but it is not the only explanation. The 9-5 gathered votes steadily and it is clear that many think this is a very exciting new car – just as we do at Broom,” says our own bilekspert Benny Christensen.
It’s a great result for Saab in Norway and I hope it leads to some more interest for the brand there.
Thanks to Per for the tip.