The text reads as follows:
Go ahead. Tell us it can’t be done. They said a car company founded by aircraft engineers would never fly. We didn’t have the sense to listen. In 1947 we put a wing on wheels and never looked back. In the ’60s if you wanted to compete in rally racing, they said you needed a larger, high-powered car. We won back to back World Championships with nothing more than a little family car. In the ’70s they said turbo power wouldn’t work in a mainstream production car. We not only tamed the turbo, we changed the industry forever. In the ’80s they said four-seater convertibles were a thing of the past. We built a cult classic. Fast forward to last year, they said our best days were done. But once again, our ears must not have been working. Because today, Saab is back. We’re an independent company flying higher than ever. Case in point, the all-new Saab 9-5 Sport Sedan. The most advanced Saab ever built. To be followed this spring by the capable 9-4x Sport Crossover. Soon after that, an entirely reinvented lineup. And we have a lot more coming out of Sweden after that. Just don’t expect any of it to follow convention.
I love the sentiment. Absolutely fantastic. One of the things I’ve always found most attractive about Saab is that they’re unconventional and that they punch above their weight. I’m just really pleased to see them playing this up.
I’m going to provide a practical, fixable nitpick just this once, though, for the benefit of whoever’s reviewing the ad copy….. The word ‘capable’ isn’t as aspirational as the 9-4x deserves.
Otherwise, love it.