Landskampen is a TV show pitting Swedish and Norwegian winter sports stars against one another in a series of challenges.
You Scandinavian types can watch the show over at TV3. The website wouldn’t show me the video down here in Australia, but fortunately a friend named Niclas managed to grab a clip so I could show you the product placement Saab has managed to wiggle into the production.
It’s reminiscent of Saab’s placement on the Swedish leg of The Amazing Race.
Here’s the video. The Saabs look great and the Norwegians look a little too happy with themselves 🙂 :
Thanks to Niclas for the clip.