The deal was closed in February 2010, but the initial deal to sell Saab to Spyker Cars was actually agreed on January 26th.
I’ve heard earlier today that it will be on this date in 2011 that Saab kick off a big advertising blitz in the United States, including:
- Four straight days of significant ads in the Wall Street Journal
- Ads on cable channels – Discovery, Food Network, NatGeo, History, Travel etc
- Billboards in major US cities (kudos to all who talked about billboards a few months ago)
It’ll be interesting to see the content of the print and TV ads as they come online.
The good news is that this campaign is apparently scheduled to run until April. That’s a long time to tell a story. I trust they’re going to tell the right one.
I believe the update to the SaabUSA website is due to come online very soon, too, so it’s going to be very helpful to have these points of customer contact properly sorted.
Things are moving, people.