Saab’s Marketing Director, Knut Simonsson, at the Detroit Auto Show (well, at the Sno Hus just outside of it, actually 🙂 )……
“The U.S. is the most important market for us, and we are now overseeing our agencies,” said Knut Simonsson, executive director of global marketing for Saab Automobile. “You will see an agency review taking place this spring,” he said this week during an interview at the Detroit auto show.
McCann Erickson has had the account since 2007. Saab Automobile replaced its European ad agency last year.
If Mike Colleran read this, I’m sure this line would have made him wince a little….
The action follows the removal last Friday of Mike Colleran, Saab Cars North America’s COO.
I’m not sure if Automotive News didn’t get the press release relating to his resignation, or just ignored it.
In any case, I think all concerned will find this review welcome news. Some might even say its 10 months late, but the guys in Sweden have had a lot on their plate and they’re supposed to be able to delegate these things to some degree.