What have you done with your ads from the Saab advertising competition? Did you just file them away, never to be looked at again? Or did you show them around a little more?
David C has done something with his submissions that’s pretty cool. He recently went to have a look at the new Saab 9-5, examples of which have just started to trickle in to Portugal, where he lives. I’ll let him tell the rest…..
Along with my 9-3 there was another car in this journey, driven by a colleague of mine, a co-worker, who traveled with is family. Being a Saab enthusiast, it isn’t hard for me to talk about the cars, particularly when someone is looking for a new ride and asks my opinion 🙂
Curiously enough, I never thought the ads I submitted for the saabsunited.com contest could ever be used, but guess what. A few weeks ago I showed him the ads I made and today we were visiting a Saab dealer. How cool is that?
They loved the cars, numbers were spoken, so lets wait and see.
It’s rare that an ad alone will sell a car. But what it does is spark a bit more interest and if it’s really effective, provoke some kind of action.
In this case, the ads combined with the personal points of interest resulted in a test drive experience. It’ll be interesting to see what the outcome will be.
These are David’s ads (click):
8 thoughts on “Saabnut uses own Saab ad to attract test drive”
DI: “Lars Carlström: Deal of the century”
Good reading… Love this line at the bottom:
Yeah… Sometimes I still can’t believe it, but it seems all the rallying and convoys and this great site, really made a differecne…
DI.se has interviewed Lars Carlström. It is a good and positive interview for SAAB:
I think it is a wonderful initiative from David C even if no paper has been signed yet. One step at the time.. 😉
Thanks. You would be surprised about how many people aren’t aware of SAAB’s ressurrection arround here, or simply don’t know nothing about the new product range.
But I Things will get better ! Regards.
What about organizing a private “pamphlet flashmob”? All of us print out a couple of those ads from the SU ad contest and discretely spread them “everywhere”: Your office, coffe shops, and other public places.
And I have a small secret project I perhaps will do when the snow gets away (otherwise it will spoil the flyers), but that is to stick a flyer on some windshields of Saabs that are parked with just some simple words saying something like “Hey, that’s a nice Saab you’ve got there – if you are more interested about what Saab is doing then you should check out http://www.saabsunited.com”
Perhaps I’ll do it when it’s still winter outside, as I do not know if I can wait that long…
Already on Facebook so that everyone can see 🙂
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