What have you done with your ads from the Saab advertising competition? Did you just file them away, never to be looked at again? Or did you show them around a little more?
David C has done something with his submissions that’s pretty cool. He recently went to have a look at the new Saab 9-5, examples of which have just started to trickle in to Portugal, where he lives. I’ll let him tell the rest…..
Along with my 9-3 there was another car in this journey, driven by a colleague of mine, a co-worker, who traveled with is family. Being a Saab enthusiast, it isn’t hard for me to talk about the cars, particularly when someone is looking for a new ride and asks my opinion 🙂
Curiously enough, I never thought the ads I submitted for the saabsunited.com contest could ever be used, but guess what. A few weeks ago I showed him the ads I made and today we were visiting a Saab dealer. How cool is that?
They loved the cars, numbers were spoken, so lets wait and see.
It’s rare that an ad alone will sell a car. But what it does is spark a bit more interest and if it’s really effective, provoke some kind of action.
In this case, the ads combined with the personal points of interest resulted in a test drive experience. It’ll be interesting to see what the outcome will be.
These are David’s ads (click):