Just though via email…..
Today, Saab Automobile AB announced the appointment of Matthias Seidl as interim Chief Operating Officer for Saab Cars North America, effective immediately. Seidl replaces Michael Colleran, who has resigned to pursue further career opportunities. Seidl temporarily takes on responsibility for Saab Cars North America in addition to his current position as Executive Director Global Sales for Saab Automobile. Saab Automobile expects to announce a new Chief Operating Officer for Saab Cars North America soon.
Seidl has considerable experience in the United States market, having spent several years as Chief Operating Officer for Volkswagen of America in the late 2000s. Prior to that, Seidl was Executive Director Sales American Region for Volkswagen and Audi.
“We thank Michael Colleran for his service and assistance in rebuilding the Saab brand in North America and the Saab team wishes him the very best,” said Jan Ake Jonsson, President and CEO of Saab Automobile AB.
I can’t say that I’m completely surprised by this development. Things have felt a little too GM-like in the US when Saab needed to break with the past – to do something to assert their independence.
Having met Mike on a few occasions now, I can tell you he’s a very likeable guy on a personal level and one who loved the brand. He was, and is, a product of his environment however, that environment being GM Detroit.
He’s always been responsive to requests for comment from SU and cared about the content of those answers. My best wishes to him and his family.
Onwards and upwards, SCNA!