I wanted to talk a bit about the Saab sales numbers in Sweden for December. But the pace of the comments here at SaabsUnited is so high, it is almost impossible to keep with that. Well I think this is the price for being at this sde of the fence. 🙂
Nevertheless, I’ve made some colourful graphs showing the sales evolution of Saab in Sweden.
Lets begin with the performance of the marque.
As you see Saab has performed twice as good as the Swedish market, but it has been driven mostly by the 9-3. The big in July-August show the model year change.
Did the 9-5 not perform as it should ?
Let us look at how it performed against some competitors.
Both big Swedish sedans behaved similarly.
And against the Teutonic 3 the Saab 9-5 also performed quite well.
(The numbers for the Beemer, the Merc and the Audi are for the Sedan and the Wagon)
The Skoda has started with 34 units in January, with a total of 2.640 units in 2010, about 200 more than the 9-5.
Putting all together I can say that the 9-5 performed as the market average, or as its direct competitors.
And now the rocketing star, the 9-3 (SS+SC+X+Cab)
You can say that the sales numbers for January were very low for the Saab, and much higher for the Teutonic 3, and you are right. But the first competitive sales figures for the 9-3 were in July, and it almost managed to overtake all three in total sales figures. Only the A4 has been sold 300 times more than the Saab.
And to come to an end, something I can’t understand. Why do swedes buy that many Volvos?
On the one side we have the S40/V50 which has an Drive version with only 99g CO2/km but the car is smaller than the Saab and not the newest one. And on the other side we have the new kid on the block the S60/V60. It is the same size as the Saab, but then again the engines are not as competitive, for instance the smallest Diesel(160 hp) emits 144 g CO2 /km and they have no E85 capable engine.
I think this has been a troublesome year for Saab, but at lest in Sweden people do once again believe in Saab !!!!