No, this isn’t a poll for you to vote in. It’s already been run.
DI.se asked just over 1,000 people what they thought the future might hold for Saab.
- Do you think the car company Saab will remain as a major automotive manufacturer in Sweden in three years time?
The possible answers:
- Yes, Saab will remain with the same owners.
- Yes, Saab will remain but with different owners.
- I don’t know
I’m pleased to relay that the outcome was quite positive for Saab. Here they are.
The answers (on the left of the table) are in the same order as the dot points above.
Kvinna and Man divide the results between female and male respondents. The number ranges to the right of those are age brackets.
60% of respondents pick one of the ‘Yes’ answers, though nearly 45% of respondents think the ownership will change within three years. Add another 17% who are unsure and you’ve got just over 75% of respondents not saying “No”.
It seems that Saab’s ongoing advertising and ability to meet a sweetspot in the Swedish market is helping to rebuild some trust in the brand’s longevity, which is great news.
All we need to do is build the same faith in other major markets.