No photos – it was a meeting and a dinner. But it was a good one.
Today I had the pleasure of meeting up with Saab’s Australian team, as well as the dealer principals from the dealerships that will make up the beginning of the Australian Saab network.
It’s small beginnings at Saab Australia, for sure, but it’s an incredibly dedicated and enthusiastic team. I was really, really impressed with their industry experience and knowledge, but moreso by their excitement at the prospect of doing a ground-up rebuild of the Saab brand here in Australia.
And yes, they really are starting from the ground up. Right now, the offices are so new that they don’t even have a fridge!
But this is one keen team and the dealers seem pretty excited as well. Some of the original planned dealers have not been able to come on board straight away due to logistic concerns expressed by other brands they hold. Basically, at GM’s request, a Saab dealer has to have a separated building and keep their Saab stuff away from GM stuff (all are carry-over dealers from pre-sale days). Not all dealers have that facility, but those that do are on board and all have taken a share of Saab’s first stock shipment.
The other good news for Aussies is that the 9-5 launch will be held in April. Press events will be held in the first third of the month, so cars should hopefully be available for distribution in the near term, following that program.
I was fortunate enough to get an opportunity to make a presentation to the dealer group, talking about Saabs United and the role the website was fortunate enough to play covering the sale. Of course, a huge part of that was the Saab Support Convoys and I got to share just how big an impact you, the community, had on keeping Saab’s fate in the public eye.
We had a great time here. I hope you’re having a great time wherever you are and whatever you’re doing.