I can’t see the future, thus I don’t know how dark or bright the future of Saab in the states will be, but reading a report from www.goodcarbadcar.net about the Luxury SUV sales in America & Canada I get good vibes about the effect of the 9-4x in the the North American sales figures.
And what makes me feel so good about it? The Saab is the stepsister of the Cadillac SRX, and the Cadillac did sell quite well in the States, leaving everybody behind by far.
Yes, the Caddy is this big yellow pie piece.
In Canada the SRX did only reach the fourth place with 2.918 units behind the Mercedes GLK, Aqura RDX and Audi Q5.
This makes a total of 54.012 units, which is quite a lot. Even comparing the SRX with the Mid-Size SUV, which fits better the size of the SRX, the Caddy would stay in second place behind the Lexus RX in the US.
I’m not saying that Saab will be able to sell even half as much 9-4X as Cadillac has been able to sell SRX, but the figures that are floating in the net indicate that GM will only produce about 9.000 units of the 9-4X in the first year. And if 54.000 North-Americans think that the SRX is worth while buying, why shouldn’t Saab find 9.000 buyers for the 9-4x?
BTW, Saab seems to know how to market the 9-4X. This is Saab’s full Ad in the March US issue of the Glamour Magazine.
The first page of this multi-page Ad has already been discussed here.
Thanks to AJM !!