If they’re going to sell 80,000 vehicles this year, Saab need to sell an average of 6,666 vehicles per month.
We’ve tallied the figures for 16 markets here and the total I’ve come up with is
2,470 2,506 vehicles (Japan and Greece added). I believe Saabs are marketed in just over 50 countries around the world at the moment but obviously, none of the markets we haven’t missed are big enough to cover that shortfall for month 1.
That said, I don’t think anyone expected Saab to sell the required monthly average right from the beginning of 2011. Sales will build. It’s whether they build enough that matters.
Different markets have different cycles. The Dutch have big Januaries. The British have a big March and September. Sweden has lower sales in the first few months of the year. On and on it goes.
New models are still rolling out. Later this year we should see a sub-120g/km Saab 9-3 SportCombi, which will be big in much of Europe, especially Sweden. The Saab 9-5 will come to market in the second half of the year. The Saab 9-4x will come to market in the US around May. The Saab 9-3 should also see a re-fresh and a Griffin edition come to market.
A good potential market in Russia should be opened up this year. As should China and some other smaller markets in Japan and Australia (first vehicles have arrived in Oz).
Saab sales will build as marketing becomes more prominent and as new models roll out the doors.
The challenge will be for Saab to make every sale they possibly can and build momentum throughout this year. It’s a challenge, but not an insurmountable one.
For the tenacious, no road is impassable.