Saab 9-5 Advertorial

We all remember the Saab 9-4x advertorial in the Glamour magazine. Well it seems like Saab has made a second advertorial with a male model and the Saab 9-5 in the Background, the scenery seems to be the same, but Jeff can confirm it.

httpvh://www.youtube.com/watch?v=ZRPBCvcZLjU

I don’t know in which magazine we will see this advertorial, but maybe somebody in the States should take a look in the next edition of the Glamour magazine.

Sometimes I can’t read. πŸ™
It says DETAILS shoot, and I read details of the shoot.

Now I know that there is a magazine with the name DETAILS

Thank you lala.

12 thoughts on “Saab 9-5 Advertorial”

    • First time I was too occupied watching the car, so I had to check it one more time for the shoes, and sign me up for a pair of those! Ah, and if you don’t mind I can take them with a 9-5 ! πŸ˜‰

    • That was an actual LOL comment, nice πŸ™‚

      I wish Saab could expand on this cross pollination advertorial work going forward, it feels more authentic than traditional ads. In fact I’d go one further and suggest they have a traveling pop up Scandinavian Spirit store that promotes Saab, Sweden, Tretorn, Solomon, etc, etc. from New York to Paris to Amsterdam to Tokyo etc, use the same company who builds the show exhibits. Go where tons of people are congested, rent cheap commercial space, and build a store for a few weeks in the Summer in each place, maybe 2-3 at a time. Air condition it super cold so on a hot summer day it’s a refuge for tourists and those shoppers curious about Saab. They’ll spread the news through word of mouth the rest of the way. I actually brought this up with Adrian Hallmark at the NY show last year in a conversation and he agreed that it’s a very effective move that he wanted to try, but well, he’s at Jaguar/Land Rover now, and we know what happened there…

      Only Swedish bands are allowed to be played on the radio too. πŸ™‚

  1. I just received this months issue of DETAILS magazine and there is a 3 or 4 page advertisement by Saab. Very well done, I will scan it once I get home.

  2. Is this Details magazine aimed at urban metrosexuals?

    Well as a gay dude who is NOT really up to the minute with fashion and style. I am impressed with the car, and yes, the shoes, LOL.

  3. Really notice the Saab in this one more then the last. Funny when you have a pretty girl in the ad everyone says “what car” , same or simalar ad with a guy you find yourself saying “what guy” or “why is he standinding by the car, he’s in the way” lol. Too funny. I love that Saabs are being used for fashion magazines, just seems to say that they are sexy.

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