Saab billboard seen in LA

This is great to see. We talked about billboard advertising at length a few months ago and subsequent to that, we heard it might form part of Saab Cars NA’s advertising blitz this year. Finally, the proof.

The text reads: For left lane drivers, and right brain thinkers.

From Charron, who snapped the pic…..

I spotted this all new 9-5 billboard on the north bound 405 freeway near the South Bay curve (between the Hawthorne and Inglewood Avenue exits) just 5 minutes from LAX. This is an ideal location as every work day morning this freeway crawls bumper-to-bumper between 6:30am and 10am. If this billboard remains for at least a month, it will be seen by more viewers than those who watch today’s ‘Super Bowl’ and for a fraction of the cost. The sign is well positioned and easily visible to those transiting the city, daily commuters, and everyone in between. I was so proud of Saab when I saw this sign.

Again, it’s great to see more action on Saab’s advertising. I know they’re working from a shoestring budget, so it’s great to see them placing the cars in front of so many faces.

Thanks Charron!

74stingray
Guest
74stingray

very nice…..

Curvin O'Rielly
Guest
Curvin O'Rielly

Nice headline.

Red J
Guest

Very intelligent headline !!!

Sandy
Guest
Sandy

In a bus on 405, just passed the billboard. Perfect location, facing south and the sun, very bright, simple and provocing- left lane is the carpool lane… Happy to see some Saab presence here, hopefully increasing.

Paddan
Guest
Paddan

Excellent copy and placement, apparently! Lets get some in the NY metro region.

Oskar
Guest
Oskar

It’s a nice wordplay, just don’t go too far down that road.

I prefer this commercial: http://www.youtube.com/watch?v=yAR_H_pZBKg

If you distance yourself too far from the ’emotional left’ side of the brain, you risk your product becoming seemingly less attractive, passionate and more, well, boring.

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