This is great to see. We talked about billboard advertising at length a few months ago and subsequent to that, we heard it might form part of Saab Cars NA’s advertising blitz this year. Finally, the proof.
The text reads: For left lane drivers, and right brain thinkers.
From Charron, who snapped the pic…..
I spotted this all new 9-5 billboard on the north bound 405 freeway near the South Bay curve (between the Hawthorne and Inglewood Avenue exits) just 5 minutes from LAX. This is an ideal location as every work day morning this freeway crawls bumper-to-bumper between 6:30am and 10am. If this billboard remains for at least a month, it will be seen by more viewers than those who watch today’s ‘Super Bowl’ and for a fraction of the cost. The sign is well positioned and easily visible to those transiting the city, daily commuters, and everyone in between. I was so proud of Saab when I saw this sign.
Again, it’s great to see more action on Saab’s advertising. I know they’re working from a shoestring budget, so it’s great to see them placing the cars in front of so many faces.