EduSaab has been keeping an eye on trademark developments and has noted two new Saab trademarks being registered in the last six months or so.
Apparatus for regulating and controlling electric functions of vehicles; on board vehicle electronic systems, namely interactive vehicle control system for integrating, managing and providing driver access to functions of vehicle navigation system; entertainment system; telephones; vehicle environmental information and control systems for heating and cooling systems in vehicles.
Swade’s read: Pronounced ‘icon’, this should be the system that controls various user systems in your car, as well as integrating your personal device (i.e. your phone) with your vehicle. Look for a lot more integratation and access from the Saab 9-3 replacement vehicle late in 2012.
OS? My bet is Android.
Reproduction of the mark where the mark is represented in standard characters.
Used on: Motor vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.
Swade’s read: Again, applicable to the Saab 9-3 replacement vehicle, eXWD will relate to the electronic rear drive system being developed by e-AAM, a system that will make its debut on the 9-3 replacement vehicle.