Sales for January 2011 are as follows:
– 512 Saab 9-3s were sold in January 2011. This is a rise from the 429 sold in the same month last year.
There are 2,798 Saab 9-3s currently in dealer stock in the US.
– there were 146 Saab 9-5s sold in January 2011. This is a rise from the 65 sold in the same month last year.
There are now 1,840 Saab 9-5s currently in dealer stock in the US.
There were 658 Saabs sold in the US in January, which is up from the 511 sold in the same month last year (incl 17 units of the Saab 9-7x).
There are now 4,638 Saabs in dealer stock in the US.
On the bad side……
Comparing all brands, Subaru spent the least in January 2011 at $548, followed by Porsche at $656 per vehicle sold. At the other end of the spectrum, Saab spent the most – $8,124 – followed by Cadillac at $5,641 per vehicle sold. Relative to their vehicle prices, Saab and Chrysler spent the most, 19.9 percent and 15.6 percent of sticker price, respectively; while Porsche spent 0.75 percent and Subaru spent 2.1 percent.
Someone’s going to have to come up with a sales strategy that doesn’t involve giving cars away. I still prefer the better equipment theory, with a touch of competitive leasing thrown in. To their credit, Saab are now working hard on the awareness side of things.
Thanks to John.