In less than a month, I’ll be reporting again for SaabsUnited at the New York International Auto Show. Last year, you’ll remember Saab’s stand was next to GM in the place where Hummer would have been if GM hadn’t decided to shut them down. It was squeezed way in the back, behind Acura and Hyundai, next to Scion. In other words, it looked like a forgotten brand, with barely enough room for 4 cars.
This year, it looks like they’ve received a major upgrade.
That’s right, Saab is sandwiched between Porsche, Audi, the Exotics (Lamborghini, Spyker, Lotus), Acura, and Jaguar. If you ask me, they’re in the best spot in the entire hall– with over a million visitors to the show, it’s nice to see Saab surrounded by the right company. As a side note, GM is in a completely separate hall connected by a tunnel. This year, there will be no mistaking Saab for a GM brand.
The new 9-5 Sportcombi and PhoeniX concept will both be on hand making their North American debut, as well as the regulars from past shows. Saab’s press conference is scheduled for the second press day, Thursday April 21 from 10:30-10:50 AM, and I’ll be streaming it live on UStream directly to the front page of the site. Given that the 9-4x hits US dealers very soon after the show, this is a pivotal moment for Saab Cars North America, a reboot if you will. I’ll have interviews and news, and just like we’ve been doing all this past year, the character of the site will be transformed to reflect the New York show. More details to come.
As Tim said below, please feel free to send in your own experiences from the show and we’ll be happy to share your accounts and pictures with the entire site. The show runs the last week of April, from the April 23-May 1.