At the Geneva Motor Show – Day 1

OK. This will be a constantly updated post as new things come to hand.

Keep hitting refresh.


More news about the Phoenix.

An App has appeared called Saab PhoeniX Concept Car.

The developer is Saab Automobile AB, so I don’t think it is a fake.

Well if this is the cockpit display of the PhoeniX, I prefer green.

Thanks to Paul Harris for the link.

In September 2009 I saw at the Frankfurt motor show the pre-production 9-5 with the glossy interior. Well this is history now, because the much awaited new interior fascia is here.

Rune made a picture last week at the Saab museum where a piano black fascia could be seen. Here on the show a different and really good looking one is installed in the 9-5SC Aero on the booth.

I’ll try to get a better picture later.

Red J

If your F5-key is already broken here is the first peek of the Phoenix.

Well, kind of !!

Red J

RedJ is here. Golfhunter is here. Yes, I’m here too.

And so is the Saab executive team. Over breakfast, I gave Victor Muller a little present from Australia for his new baby daughter, Lauren.

Yes, I gave him a phone holder!

59 thoughts on “At the Geneva Motor Show – Day 1”

  1. Exciting days! Good luck to all of you in Geneva. Hope we hear a lot of new, nice stuff! Maybe some dashboard updates for the entire 9-5 line? New engines? Feels like waiting for Santa Claus ๐Ÿ˜‰

    • Please don’t update while I’m replying, LOL… Make my dash comment look silly ๐Ÿ˜‰

  2. How on earth do Victor and JA find time to run a company; they seem to appear at different places all round the world with great frequency. However they do it, they do seem to be doing a fantastic job – keep it up. I so have to work on she-who-must-be-obeyed to let me swap my 2yo Volvo for a Saab!

  3. Great gift! Very cute.

    I can’t believe no one has brought this comparison up yet, buuuuut…the PhoeniX really looks like the Jaguar XK220 from the rear. Besides that, it looks like a Sonnet (that has been said), and which the Spyker mimics quite nicely as well.

    The dash is incredibly similar but not the same to the original show car. As long as it’s glossy, I honestly don’t care what it looks like. That said, it looks fantastic.

  4. My reaction of the picture with Victor was… That Nokia is one of the best phones ever made! ๐Ÿ™‚

    Please Steven… When good mate Robin M arrive please post a picture of him drooling over the new 9-5SC Haha.

    Cheers to you all… you lucky people you/Tom

      • Unfortunately, the Eurovision satellite feed I’m tuned into right now is scheduled to be off during the Saab broadcast (11:45 local time) so it doesn’t look like any of us will be able to watch it. I was planning to Youtube it, sadly there’s no way now. I know Swade has UStream loaded up on his MacBook so maybe he could set it up and aim it at the podium? ๐Ÿ™‚

        RedJ or Swade, if you need the Saab stand’s wifi password email me, I’ll give it to you, lol.

        • Correct. There are two live webcams that show you a general atmospheric shot, but no live feed broadcasts on the net. I found a backdoor link to the Eurovision satellite feeds that I logged into but the schedule shows them off air at 11:45. Boooo.

  5. App downloaded! It seems like the real thing. Nice toy and works as well. I will probably break my F5 here at work…

    • The app actually is pretty fantastic. Noticed no option to turn the instruments green, make sure JC and VM understand how we feel about that guys ๐Ÿ˜‰

      I find it sort of funny how IQon is based on Android (Google) yet this app is running on iOS (Apple). Makes you wonder ๐Ÿ˜‰ That is not an invitation for Apple vs. Android here guys, just pointing out a funny incongruous moment. Very nice implementation of an app though, first time I’ve ever seen a concept’s instrument cluster given out as a test for anyone who wants it. Makes me feel that much closer to Geneva.

      • Jeff, in the car Android will be running, but you will be able to connect to the car with an iOS App or an Android App.

        Those are 2 pair of shoes. ๐Ÿ˜‰

        BTW: I need a 9-5 SC, it looks gorgeous!!!! (even in Diamond Silver)

        • Phew, that’s a relief. I honestly don’t care if Windows Phone or WebOS are supported, so long as iOS and Android are in there. Glad you’re there to find out all the techie goodness ๐Ÿ™‚

          That 9-5 SC really looks like one seriously planted machine in pictures from the Independence Day celebration. I bet it looks fantastic in person! Can’t wait to see some pictures from the floor.

  6. Does anybody know how much of the Phonix design will go into the new 9-3, respectively will there be any sign of this concept at all?

    • Earlier they told this is the new design direction… so you’ll probably find some of the design-statements back in the future car, same as they did with the Aero-X. Don’t expect to be the 9-3 as extreme as this one at all.

  7. Sales in Sweden

    SAAB Model.2011 (2010)
    SAAB 9-3: Feb 570 (337) YTD: 893 (437) It’s a Ninth place. 347 of the 9-3 i feb was diesels
    SAAB 9-5: Feb:137 (188) YTD: 285 (295) It’s a 44:th place

    TOTAL: Feb 707 (525) YTD: 1178 (732) A rise of 34.66% (60.92%)

    • Sorry, did forget two important numbers.
      Saab sold 182 of the 9-3 TTiD ECO Power and 203 cars of the E85 9-3:s

  8. Question for those at the show (RedJ Swade Golfhunter…) what do you think of the new Audi A3? Serious competition? I have to admit it’s the first Audi that I actually am warming up to. Would never get it over a Saab, I’m sucked in, but it seems like they’re getting their mojo over there…

    • I loathe Audis for being all the same, boring, and so disgustingly perfect. But this I have to admit looks very, very good. Simple, timeless, and the best interpretation of Audi’s design language yet. And it has a 408 hp 5-cylinder turbo. In a car the size of a Golf/Jetta. Just that is enough to like it. =D

  9. I’m getting the app too! I’m terribly excited to see the PhoeniX concept car, from the CGI renderings it looks very desireable.

  10. Downloaded the app:
    Will they ever learn to rotate the content of the screen? As in the other Saab App content is rotated 180 degrees when the iPad uses the original Apple case (which the most costumers purchase with the iPad). The Saab Apps are the only Apps on my iPad which have this problem ๐Ÿ™

    The red colour: ugly – if I want to have red illuminated interior, I can buy an Audi. Seems completely wrong at Saab.

      • If anything, the interior should be amber, as in old fighter planes.

        But yeah. Saab green please.

      • Any given day I would agree 100% with You. Green is better. BUT now Saab is on a track to revitalize the brand and red is emotions and passion. So why not GO 4 it!
        Bring on more colors both in the interior and exterior. Warm red glow is not that bad.

  11. Not another “App”!

    I am disappointed. All these “App”-things that puts us non-iPhone users off.
    I do not have an iPhone, or an iPad, and therefore I should be condemned. Is that it?

    On the computer I am forced into the arms of Microsoft and Adobe, and now my sparetime has to be Apple. I am not really happy about that.

  12. So exciting! Wish I was there… The covered PhoeniX looks even better than the non-metal uncovered ones. Can’t wait to see it!

    Saabs United Team is GO!

  13. It feels like a massive fail nowadays when a modern motor show doesn’t provide a live feed for the web.

    It’s not the 90’s you know, Geneva….

  14. I want that!!

    The way everything from ACC to navigation and interweb were so seamlessly working together just blew me away. Saab has to put that on production and soon!! ๐Ÿ™‚

  15. Application ROCKS!
    Just bring on more of the aerospace heritage. We love it. Wings and active aerodynamics etc.
    I am so happy Saab had the guts to bring on Jason C on the ship ad steer it into a truly dynamic future. Just hope that sales will allow the more dramatic design elements.
    Hope Saab dares to be a unique boutique brand, like nobody else.
    Saab design now once again slices through the air!

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