It’s only around 6 hours until day 2 starts, but I can’t help but sit back in wonder at everything that happened today.
I know some people are keen to hear about the other vehicles on the Saab stand, but today really belonged to the PhoeniX Concept and I can’t apologise for the constant coverage of the car.
I will get to the other vehicles tomorrow, including more detail on the Saab 9-5 wagon.
We finished the day with a great dinner in central Geneva. It was a great dinner because of the collection of people gathered there. It nearly wasn’t a great dinner because of the traffic in Geneva, which made us around an hour late.
So much for Swiss planning and efficiency. We rarely travelled more then 40 meters before having to stop for a red light somewhere in the distance. Incredible.
The great thing about dinner – there were eight people present, and between us, the collective Saab ownership count was 28 cars 🙂
I got a look around some other exhibitions at the Geneva Show today and I refuse to let the traffic in the city dampen my enthusiasm for what is an incredible car show. It is without doubt the classiest and best motor show I’ve ever attended. So many great manufacturers in a perfectly proportioned space.
- Matte finishes are the new black, or white, or whatever the latest thing is. They were every where and in all sorts of colors, too.
- I think the Alfa Romeo 4C will end up being best-in-show. It was absolutely outstanding and like it’s bigger brother, the 8C, the new 4C will see production. Ray Wert from Jalopnik did his entire day’s work sitting next to me at the Saab stand today and he couldn’t help but sing love songs about the 4C all day.
- I will try to get photos tomorrow, but the Koenigsegg Agera R also looked awesome (also finished in matte – white). CvK and Bard Eker had matching white “Speed Racer” uniforms 🙂
- Lars Carlstrom from the Genii group, who also tried to acquire Saab, was present at the show today. It was great to meet him.
- US sales data was released today and it met their current target for this month (just over 700 vehicles delivered). Too low.
- Sentiments from the various national executives I met today were what I would call realistically positive. They are seeing a genuine upswing in interest, but they know they have a long road to climb in order to win back the attention of customers. New products are going to be key to this.
Thanks for all your comments throughout the day today. We had so much interaction here, the server blew up and had to be reset by my incredibly supportive host in Australia – a 2am Aussie time.
www.aandcp.com is their name and I’m not shy about thanking them or recommending Andrew’s services.
I fully expected to hear some negative sentiment in comments and we definitely got some of that.
It’s a beautiful thing, too. This PhoeniX concept is meant to create discussion about what’s going on, what are the reasons for it, etc.
The more I’ve looked at it and the more I’ve absorbed the feedback on it, the greater the pride I feel in Saab’s efforts and those of Jason Castriota, the Saab Design team and the Saab executive.
Make no mistake, people. Pledging to complete and show this design so early was a very courageous decision and I comment all concerned.
Some photos from today, around various parts of the Geneva show….. lots of matte colors there.