Just a quick one, there’s a great not so new advert for the United States market has just been posted up on Facebook for people to comment on.
Here is the ad on YouTube or after the jump
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Brendan- this ad has already been featured on SU. It’s not that new anymore. Sorry!
Whoops 🙁
A post 4 hours ago from Saab Cars on Facebook page “Our latest TV-commercial for the American market. Let us know what you think!” made me think it was new and it was only familar because of the old footage.
Sorry Guys.
Hey, it’s the first time I’ve seen it! Thanks for posting it!
😉
I think you can be forgiven Sir, the fact that it is out there on Saab’s facebook makes it news worthy.
I hope they show said ad on Canadian TV.
I love this commercial and I am happy to see it finally used on our airwaves. I’ll probably never see it though since I don’t have cable or satellite. Saab seems to be concentrating their TV ads on the pay-per-month channels.
Plus, they need to graft in shots of the 9-4X and 9-5 SportCombi since they arrive soon.
I could really use that Edit feature right now. 😉
I usually see it on History Channel on American Pickers. Our 9 y.o. Son loves it. And he’s not really that much into cars : (
Check out Autoblog, the 5 door 9-3 is confirmed along with a covertible, no sedan yet.
I like what I hear, a hatch at the heart of the range.
I saw this ad run last Friday night in prime time on Comedy Central in the US. It appeared to be purposefully placed immediately after a Hyundai ad touting their new (for them) turbo model.
Immediately after the Saab ad was a local placement for a local Audi dealer touting their cheap lease deals.
I never get tired of seeing it, thanks for bringing it back to the front!
It is a nice enough, retrospective ad which will ring home to the aficionados, but will it engage those who associate Saab with the GM saga? I realise Saab’s heritage is unique, but I think there should be more focus on the present + future and the other core brand values: safety, ergonomic design, technology, low CO2 emissions, handling in cold weather etc. I’ve seen at lot of these elements featured in other videos already, so it doesn’t have to be a brand new ad, but then I think a new independent Saab should have a fresh TV campaign, something so clever and inspired that viewers cannot help but make it viral.