Jake
Guest
Jake

Brendan- this ad has already been featured on SU. It’s not that new anymore. Sorry!

Toby
Guest
Toby

I think you can be forgiven Sir, the fact that it is out there on Saab’s facebook makes it news worthy.

zippy
Guest
zippy

I hope they show said ad on Canadian TV.

CraigSu
Guest
CraigSu

I love this commercial and I am happy to see it finally used on our airwaves. I’ll probably never see it though since I don’t have cable or satellite. Saab seems to be concentrating their TV ads on the pay-per-month channels.

CraigSu
Guest
CraigSu

Plus, they need to graft in shots of the 9-4X and 9-5 SportCombi since they arrive soon.

I could really use that Edit feature right now. πŸ˜‰

Paddan
Guest
Paddan

I usually see it on History Channel on American Pickers. Our 9 y.o. Son loves it. And he’s not really that much into cars : (

RGSU
Guest
RGSU

Check out Autoblog, the 5 door 9-3 is confirmed along with a covertible, no sedan yet.

I like what I hear, a hatch at the heart of the range.

Saabster
Guest
Saabster

I saw this ad run last Friday night in prime time on Comedy Central in the US. It appeared to be purposefully placed immediately after a Hyundai ad touting their new (for them) turbo model.

Immediately after the Saab ad was a local placement for a local Audi dealer touting their cheap lease deals.

74stingray
Guest
74stingray

I never get tired of seeing it, thanks for bringing it back to the front!

aeroman
Guest
aeroman
It is a nice enough, retrospective ad which will ring home to the aficionados, but will it engage those who associate Saab with the GM saga? I realise Saab’s heritage is unique, but I think there should be more focus on the present + future and the other core brand values: safety, ergonomic design, technology, low CO2 emissions, handling in cold weather etc. I’ve seen at lot of these elements featured in other videos already, so it doesn’t have to be a brand new ad, but then I think a new independent Saab should have a fresh TV campaign, something… Read more »
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