Saab PhoeniX has made its first flight

The PhoeniX is out there.

I’ve been scouring the comments and it seems the car has created some controversy, which is just what a design concept should do.

My lesson, as always – try to see it in person.

I’m processing a whole heap of photos and there’s more to be taken. In the meantime, here’s the obligatory hug, as well as some video from Victor Muller and Jason Castriota, about 2 minutes before the press conference…..

Someone actually tries to stop the hug, but they were quickly educated ๐Ÿ™‚

——

httpvh://www.youtube.com/watch?v=yjBshJqxmMI

Arild
Guest

I need to see this one in real life! ๐Ÿ™‚

lala
Guest
lala

Good to seem some hugs haha ๐Ÿ˜€

Picture

And ofc also here at Saabhuy

Carlo
Guest
Carlo

The more I look at this, the more I pick up some little details that make it magnificent …. the care/attention for detail on Jason’s part has been outstanding …

fantastic using the old plane SAAB logo

Curvin O'Rielly
Guest
Curvin O'Rielly

The old airplane logo, IMHO, looks cheesy.

Baah
Guest
Baah

The 9-5 SC behind VM really looks great…

Bernard
Guest
Bernard

I think it’s a little too busy, and the beltline should be lower to improve visibility (or the greenhouse taller), but it’s good overall. Concept will always be a little cartoonish.

PJ
Guest
PJ

I like it alot… theres many detalj i like in it..
especially the structure, for example the windshield, how its more vertical and gets flat on top, look at the video!
to give some critics, i think the grillparts could needed some more work.. but i like the way the hood are rounded in front down to the grill.. its like our old saab 95 i remeber from childhood ๐Ÿ™‚

MarkoA
Guest
MarkoA

Thereยดs red seats aยดla 99 Turbo!!

Pear
Guest
Pear

The new concept is amazing. And the new 9-5 Sportcombi is hopefully my family’s next car.

But, all these new cars aside;

Swade is a freakin’ rockstar! ๐Ÿ˜€

Carlo
Guest
Carlo

yes, a rock star…. but now he will have to clean the windscreen from his own fingerprints ….. shame on you Swade

MitchbSC
Guest
MitchbSC

You can put Swade in a suit and still can’t take him out. ๐Ÿ™‚

GripenAustria
Guest
GripenAustria

FANTASTIC! Thatยดs the road to take off!

Loma
Guest
Loma

“…you could anticipate this (PhoeniX) car turning in in a production SONETT…”

This should help those who are shocked by the design to put this concept car in a certain perspective.
It’s a SPORT CAR design study.
We should keep calm, the next 9-3 will be more acceptable for those who are panicking right now ๐Ÿ™‚

Love your coolness btw Swade ! You really had a calming effect on those two little excited nervous boys just before presenting our new toy ๐Ÿ™‚

Fredrik
Guest
Fredrik

It looks super great!!

RS
Guest
RS

If this baby (PhoeniX/Sonett) ever comes out Daddy will get himself a new toy. No need to look at SLK’s, Boxter’s and the likes ever again.

PJ
Guest
PJ

…something i have always thinking about in the subjekt cardesign, is how it have been so important with the grilldesign (RR have its tempel, volvo theres diagonal… for ex)
Saab have always struggle with this, i never liked the one strarted on the 900, i think they finally get it right on the 9X- concept, but basically i think theres no need, i think the form of each car should be there for itself.. and one of the singnificant designpersonallities of a saab can be the lack of an similar grilldesign.. ๐Ÿ™‚

This car schould really benefit from not have that mouth

J Fan
Guest
J Fan

I’m still in shock!

Great video, Swade. That picture of you hugging it shows how similar the front end is to the new 9-5 – i.e. it looks like a Saab ๐Ÿ™‚

DamoG
Guest

Geez…how on earth could you want to give this stuff up, Swade??

A brilliant design. Well done to Jason and team ๐Ÿ™‚

Specht
Guest
Specht

Nice concept indeed, it gives Saab a new design way and a real “shell hood” that reminds 99.

Vector-SS
Guest
Vector-SS

Goodness me, that looks like a TRUE concept and I love it. So daring and so controversial. The paint job is exquisite!

I need to see a video of the actual unveiling, I would love to see the crowd/press reaction!

Kandiru
Guest
Kandiru

Daring and dashing!!!! I know it is a real SAAB by the reactions of the meat-and-potato gang on Autoblog’s “leave a comment”, they are horrified of course.

Of course it is cartoonish, but look closer and you will recognize many SAAB features, even some AeroX stuff.

Love it for an elegant showpiece, production models will of course have significant changes mainly to improve
visibility and avoid bystander impalement by the roof protuberances:)

Dejjo
Guest
Dejjo

http://img130.imageshack.us/img130/7108/dutchorswedish.jpg

Just looked at this, made me sick to my stomach……….oohh dear god dont let Victor influence saab design……Dont get me wrong the guy is awsome but has zero taste.

Sandy
Guest
Sandy

Can’t open the link provided…

Patrik B
Guest
Patrik B

It almost seems like they are built on the same car. They say it is based on the nng9-3 but it could also have been based on the Spyker.

I’m sticking with my previous verdict; I hate this design study…

lala
Guest
lala

You are way off. I know the spyker platform and this ain’t it.

belfast_saab
Guest
belfast_saab

To be fair to Dejjo, there is some similarity in overall shape and mass, but not sure how much this is coincedence. Doubt JC would model on a Spkyer deliverately and doubt VM would interfere with his design other than in a general sense.

Yerrun
Guest
Yerrun

Come on, Dejjo! Check out this picture of the AERO-X. You think that Victor was involved in that as well? :-/
You can hate it or like it… But I refuse to believe that Jason Castriota was instructed by Victor Muller to design this unique concept!
By the way, did I mention that I love the Phoenix ? ๐Ÿ™‚

Dejjo
Guest
Dejjo
While i do respect everybodyโ€™s opinion and do thin that some bits of the car are very nice itโ€™s not a SAAB its Spyker design with a SAAB badge. Iโ€™m sorry if people get mad at that statement but itโ€™s just the way I feel. Just look at the inside, I donโ€™t see any green just Dutch orange (You canโ€™t convince thatโ€™s red) No doubt that Jason is very talented, but that has Victor written all over. There is not comparing the Aero X with this. The Aero X is clean and really shows what SAAB is about, clean lines,… Read more »
pekko
Guest
pekko

Yes, I agree strongly. I hope that saab is not going to that direction.

Peter, Sweden
Guest
Peter, Sweden

Sure, the Phoenix could, according to Jason, be a new Sonett and according to Saab the front of the Phoenix pretty much is the front of the new 9-3.

But at the same time it’s not about muscular lines or about a hole in the hood, it’s about the return of the hatchback, about driver-oriented cockpits, about aerodynamics, about innovative technology and about interesting LED-techniques.

The Phoenix shows Saab’s conceptual future โ€“ it doesn’t show the look of future Saabs.

Yerrun
Guest
Yerrun

Oh my God I love this concept! Sorry…. I LOVE THIS CONCEPT!
Even my Volvo-loving collegues are impressed by the PhoeniX and my Apple-loving collegues are impressed by the iQon! Btw, Can I order a NG 9-3 today? ๐Ÿ˜€

Sandy
Guest
Sandy

Very interesting design, not sure I like it 100%, though. Some things I like – semi clamshell hood, front, rims, break light with old logo, iphone (!?) app…. Some I don’t – If there is a real aerodynamic difference with the “wings”, clean scandinavian design???, Saab DNA???, red (why?) interior lights, the 80’s rear…
Again, a concept will test reactions and keep us curious, so all-in-all, well done…

Vector-SS
Guest
Vector-SS
PJ
Guest
PJ

Im really Impressed of what good work they done on this short time! Keep going ๐Ÿ™‚

aerobert
Guest
aerobert

I like elements of it, absolutely. But as a whole…I’m not sure. Maybe if I see it in person some day. And yes…I’m aware it’s a concept. ๐Ÿ˜‰

It will be interesting how future cars will look from this.

Kanundrum
Guest
Kanundrum

“Saab has stated already they don’t plan to build this concept. Which is a shame.”

From Jalopnik

petro
Guest
petro
I’m not particularly moved by this design. And no, I wont bring in the whole “this is not what Saab is all about argument”, because frankly at a time like this Saab should be daring and pushing the envelope even if it means overstepping it at times. But back to the design itself, I am pleased with the grill, the rear is pretty “cool” for a lack of a better description (reminiscent of the AeroX and Sonett) as well as the silhouette and stance of the car. However, there are way too many tacky features, bells and whistles that make… Read more »
Gustaf
Guest
Gustaf
However, there are way too many tacky features, bells and whistles that make it seem bulky and busy. The worst are the wings on the side of the car, which are a true design travesty. I couldn’t have said it better myself. AeroX was also a concept car, but a very SAAB concept car, which made it a SAAB even if you covered up all the SAAB logo’s. This is too much batmobile. I can’t figure out how this can be the result with all the “true SAAB DNA”-talk. This is true Night Rider DNA. Honestly guys, if you removed… Read more »
saabdude
Guest
saabdude

Saw VM on “The Beeb” late last night…great interview from Geneva. ๐Ÿ˜€

Tompa
Guest
Tompa

Liking it more and more.

Cheers/Tom

Tompa
Guest
Tompa

Question for Steven, Red and maybe even Robin M ๐Ÿ˜‰ How has the press reacted so far?

Cheers/Tom

Andreas
Guest
Andreas

Link to the BBC coverage:

http://www.bbc.co.uk/news/business-12607620

Concept looks better and better for each view. I was surprised I must admit. But picking the best pieces out of this concept could give something very nice!

hada
Guest

I just would like to share this Saab Phoenix Video with Castriota Speaking

http://www.youtube.com/watch?v=HWOwtrC4wQM&feature=player_embedded#at=59

Cheers

Troels, Denmark
Guest

All my congratulations to Saab and their hard working teams making such amazing efforts!!! ๐Ÿ™‚ (in all fields!)
And then: Hopefully this concept-car are showing some (to many) ways to go in the sense that only some off them will be chosen and followed up in future cars.

Lars S
Guest
Lars S

I really want to like this concept car, but I just can’t. This design isn’t Scandinavian at all IMHO and I hope the production 9-3 will get much cleaner lines. The Phoenix doesn’t even have a proper “hockey stick”.

dickL
Guest
AWESOME, AWSOME!!! AND…….. GREAT VIDEO!!! I am ready to hire you as a director! You will have to learn to keep you hand out of the shot before you can be a shooter!!! The content awesome…..good work! And the car!!! Stunning! CAR&DRIVER has it on line already and it is stunning! I like Jason…..now I love his work for Saab. VM was certainly brilliant in signing him up, and he is a yank, New Yorker Saab enthusiast….what more could we want!! Have fun over there mate and stay warm. take a look at our new launch http://www.motosyndicate.com Dick
signs
Guest
signs
It’s got really nice eye-lashes! ๐Ÿ™‚ Actually the car seen from the front speaks volumes. Much more can’t really be seen/drawn from other angles on a teardrop design like this. I mean, come on, it doesn’t have a real c-pillar. Saabs *after* the Ursaab IMO basically *are* beautiful c-pillars – after Saab followed (?) other car makers away from the teardrop design. And yet… This concept has … wings, and a bird tail! It brings the UR-Saab tail-and-“c-pillar” back together, and imho shows that in the Saab language (from now on?) it’s the whole behind that is important – back… Read more »
Paddan
Guest
Paddan

I not only like it, but am happy we have a design to talk about a year after the acquisition.

signs
Guest
signs

+ 1 Spot on!

matte
Guest
matte

When can we see the consept at the museeum? Can’t go to Geneva ๐Ÿ˜‰

JensLJ
Guest
JensLJ

I have a rightsized garage for this baby! ๐Ÿ™‚

Can’t wait to see the new 9-3 – and I noted that VM called it exacly that, so there…

I agree with those who says that the PhoeniX design is too busy to be truly scandinavian, but I trust that the production cars will be more focused. Oh and they will turn heads ๐Ÿ˜›

JL
Guest
JL

VERY promising indeed (for a new Sonett) ๐Ÿ™‚ I like that interpretation of the teardrop – so surprising and talented.!

I would like to have the wings explained – do they have a function or is this solely a design feature?

maanders
Guest
maanders

They have a function, explained by JC in this video clip from Saab.

Introducing the Saab PhoeniX Concept

Beren Erchamion
Guest

Pretty interesting explanations on the wings, the engine from BMW, and the 4 wheel drive system.

Alex
Guest
Alex

So many details in this car that I really love, the lines on the hood and the design of the front end is fantastic!

Although not a fan of the pontiac like styling of the tailights, i love the shape and the integration of the little lip spoiler and the overal sonnett shape.

There are a lot of great things happening here, I can’t wait to see how this language translates into production.

There is no ignoring this car!

Alex
Guest
Alex

With that said I’d like to see a production car a little cleaner but this is a concept and it should be bold.

Dejjo
Guest
Dejjo

http://www.youtube.com/watch?v=5fNg9jP66JU

Bangle asks the hard question. What makes it a saab?

Saabim
Guest

Great, well done. The Jet is back. ๐Ÿ™‚

900_S
Guest
900_S

What an AWESOME picture of you hugging the PhoeniX, Swade! ๐Ÿ˜€

Great mini-interviews, too!

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