I wish I had an explanation for this one.
Financier Vladimir Antonov do not think that Saab Automobile will meet this year’s sales targets and the need for more capital to keep the company afloat. The capital he is willing to invest. The Dagens Industri on Thursday.
“Saab Automobile will sell a maximum of 60000-65000 cars this year in my personal opinion and is not capable of target 80 000 cars,”said Vladimir Antonov Di.
Let’s get one thing straight – Saab will always be fighting to maintain their place in the automotive world. It’s the nature of the industry. Every player, big or small, will be fighting, innovating for their lives. It’s just that the smaller ones will have to be smarter and quicker at it.
Any suggestion that Saab will struggle to sell their targeted 80,000 vehicles is an easy one to make. The ramifications when someone like Vladimir Antonov makes is a significant. The ramifications of him making that statement to the Swedish press – the majority of whom are a bunch of neurotic pussycats at the best of times – are huge for Saab in the public perception stakes.
And all this at a time when the Swedish press were starting to see the good work that Saab has done. The tone of the press has been a lot more accepting, almost positive, since Saab passed the one-year anniversary of December 18, the date GM gave them the death knell back in 2009.
Saab have made great inroads into the Swedish market since that time and the addition of the sub-120g/km Saab 9-3 SportCombi is set to send their sales higher yet again. Add the Saab 9-5 SportCombi later in the year and Swedes should have good reason to be interested in what Saab are doing (in a positive sense) because they are doing great things.
So I really can’t understand why VA would come out and say this to the Swedish press. It’s not going to do anything but cause uncertainty about the company and have a negative influence on the very goal that he’s talking about.
We’re not even through the first quarter of the year yet. This is a guy who I’d imagine has unlimited influence within Saab if he so chooses to exercise it. Why he’d need to air concerns publicly and cause potential damage to the company is beyond my understanding (unless, of course, it makes it cheaper for him to buy in later on, but then are you really doing your own future assets a favour by striking them down?)
Mr Antonov, I don’t have your email so I can’t ask you directly. But Why?