Hi all. Swade here.
I’m writing to you from Melbourne airport, on my way to Sweden. I officially started my work with Saab at the beginning of this week, but the “real” work will start next week, you could say. We’re aiming to launch the new site around April 16 or 17, just before the NY show.
I’m on a public computer so I don’t have USB access. If I did, I’d upload a photo of a new Saab 9-5 driving around the countryside with gum trees in the background. That would hopefully be a heartening sight for the Aussies visiting here.
The Aussie Saab 9-5 launch has been going on this week. Saab dealers and support staff occupied most of the week and the Aussie motoring press are driving the cars on the country roads surrounding Daylesford as I write this. Reports should start filtering through in the next week or so.
That’s a side note to the main story of the last few weeks, though. I’ve been trying to keep tabs on the reports coming out of Sweden amidst all of the busy-ness I’ve been encountering on the ground here. It sounds serious and I’m quite sure it is serious. The truth of the situation probably lies somewhere between the extremes of the reports and soundbites we’ve heard over the last week.
I know that Saab are working their tails off to solve this situation. I know that dealers are hurting in the meantime. I know that some customers are still walking through the doors regardless, too. A good friend of mine in the north-east US just paid his deposit on an Independence Edition 9-3 Convertible, which is a huge show of support. And there’ll be plenty of others I don’t know about because I’ve been out of the loop (March sales were quite encouraging).
I’ve heard some rumours circulating, too. Rumours that were quite troubling. These rumours weren’t troubling because they were true. They’re troubling because I’m 100% sure they’re false and if a reporter were to print those rumours as assumed fact, the effects could be quite devastating. SU Crew – beware of Djup Strupes bearing gifts.
To all the doomsayers out there, remember that this is a website that helped to support the company in a time of need. It doesn’t mean we bury our heads in the sand. But it doesn’t mean we run like mice at the first shadows, either.
We’ve seen this company go through a heck of a lot in the last 18 months or so and every time, the people at Saab have come out swinging. I’m 200% confident that they’re doing everything they can right now and we know from Saab’s executive team pulling the company through the biggest reeconstruction in Sweden’s corporate history that they’ve got exceptional people on board.
Me? I’ll be at the main gate at 9am on Monday. I’d be there earlier if I had a pass to get through. I’m champing at the bit to get to work and looking forward to doing it for a long time.
Have a great weekend, everyone.